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    eBay News

    Created May 6, 2026

    6 members

    600 discussions

    Official announcements, announcements, and important news about eBay. Mainly for commercial sellers.

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      New: Reach buyers worldwide outside the EU with “eBay International Shipping”

                       

      Dear sellers,  With “eBay International Shipping,” you can now reach buyers outside the European Union (EU) more easily. eBay takes care of the key steps of international shipping - without any extra effort or cost for you. Starting in September 2026 we will gradually activate eBay accounts for the program. As soon as your account is activated, we’ll let you know. Eligible active listings will then automatically be considered for sale with eBay International Shipping. How it works If one of your items sells via eBay International Shipping to a buyer outside the EU, you send it to our shipping center in Germany. From there, we handle international onward shipping, customs clearance, and the processing of returns for you - at no additional cost to you. Nothing changes for your sales within Germany and the EU. Learn more Best of luck with international selling! Kind regards Your eBay team Was this article helpful to you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up”. 

      de.news@ebay
      de.news@ebayAdminPosted yesterday at 8:15 AM
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      New pilot: DHL Päckchen S and M now with tracking via eBay

                       

      Dear sellers, Together with DHL, we’re launching a pilot: starting now, DHL products Päckchen S and Päckchen M will automatically include tracking when the shipping labels are purchased directly through the eBay shipping platform at ebay.de . What’s new? Automatic tracking for DHL Päckchen S DHL Päckchen M Tracking is activated directly when you buy the shipping labels at ebay.de . Buyers benefit from more transparency about the shipping status, and you know that the parcel has finally arrived safely with your buyers. Important note: Tracking applies exclusively to shipping labels purchased via the eBay shipping platform. DHL Päckchen labels purchased outside of eBay do not include tracking. Which items are the tracked parcels suitable for? DHL Päckchen with tracking are especially suitable for shipping light and lower-cost items where simple and transparent tracking is desired. For higher-value items, sellers can still use the DHL parcel products on the eBay shipping platform – including liability coverage up to 500 €. Pilot phase The joint pilot from eBay and DHL has already started and is expected to run until the end of the year. During this time, we’ll gather experience and feedback to further optimize the offer. Try it now Kind regards Your eBay team Was this article helpful to you? Then don’t forget to bookmark it and recommend it to others with a thumbs up  

      de.news@ebay
      de.news@ebayAdminPosted Aug 6, 2026 at 1:42 PM
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      New: Upload energy efficiency labels and product data sheets as PDF now too

                       

      Dear sellers, if you sell corresponding energy-related products in the EU or the United Kingdom, you are required to provide energy labels and information about product performance in your listings. These include, among other things, electrical appliances, light sources, smartphones and tablets, as well as tires. This helps buyers make informed purchase decisions and ensures that you meet the applicable legal requirements.  From now on, you can upload your energy label and your product data sheet in the “Product notes” section as a PDF file or as an image when creating or editing corresponding listings. Until now, only image uploads were possible. What you need to do now ●      Upload your energy efficiency label and your product data sheet either as a PDF or as an image. ●      PDF files must not be larger than 10 MB. ●      Check all listings with the “Good until cancelled” option. Update older listings if necessary so that they comply with the applicable regulations.  ●      Provide the correct information on energy efficiency for the relevant products. ●      If you manage listings through a third party, please coordinate with them on how you can upload your energy label and product data sheet in PDF or image format. Please note that these regulations may also apply to refurbished and used products. You can find more information on the European Commission website . Listings that are missing required energy efficiency information may not be shown to buyers or may not be available for purchase. More information can be found on our help page . We thank you for your support in continuously improving the buying experience on the eBay marketplace. Kind regards Your eBay team Was this article helpful to you? Then don't forget to bookmark it and recommend it to others with a “thumbs up”. 

      de.news@ebay
      de.news@ebayAdminPosted 1 week ago
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      Agenda for the 4th stop of our Seller Event “eBay on tour” in Hamburg. Join us on August 26!

                       

      Dear sellers, We’re looking forward to seeing you in Hamburg! Our tour will make its fourth and final stop on August 26. 📍 Hamburg, Volksparkstadion, Uwe-Seeler-Alleee 9, 22525 Hamburg-Altona 🗓️August 26, 9:00-19:00 An exciting and diverse agenda awaits you at eBay on tour: from practical tips for your business through working smarter with AI to optimized listings for better visibility, marketing tools and eBay Advertising, as well as support with regulations and sessions on international growth, Preloved Fashion, Refurbished and Collectibles. And as always, plenty of opportunity to network with other sellers and eBay experts in cooperation with Hermes . For everyone who wants to take away new ideas, concrete growth tips and fresh inspiration for their eBay business. Secure your ticket for Hamburg now! Best regards Your eBay team Was this article helpful to you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up”

      de.news@ebay
      de.news@ebayAdmin1 week ago
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      Invitation to the eBay live webinar with JTL on August 4, 2026

                       

      Dear sellers,  🎥 Live shopping is one of the most exciting future topics in online retail – find out now how you can benefit from it! In our free webinar with JTL, Isabell Butterwegge, Senior Seller Engagement Manager at eBay Germany, explains how you can become more visible with eBay Live , gain additional reach, and build an active community around your eBay business. 🚀 Learn firsthand how live shopping works at eBay and how you can get your buyers excited about your products through direct interaction. What to expect: ● Why live commerce is currently growing strongly in online retail ● What role eBay Live plays for the community ● How the format works in practice ● What requirements apply for an application ● What to expect during onboarding ● How to take the first steps toward your own livestream Take the opportunity to get to know the new sales format, ask your questions, and find out what opportunities eBay Live offers for your business. 💡📈 🗓️ August 4, 2026 ⏰ 3:00–4:00 PM Register now for free and join us live We look forward to welcoming you to the webinar! Best regards Your eBay team Was the article useful to you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up.”

      de.news@ebay
      de.news@ebayAdmin1 week ago
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      eBay Live as a formula for success: David Suppes increases his revenue by 218 percent

               

      Dear sellers, How can reach, trust, and sales in the trading of collectibles be strategically expanded? David Suppes shows what potential Live Commerce offers. Known from the TV show „Bares für Rares“, he regularly brings his expertise for coins, numismatics, Pokémon cards, antiques, and art objects into his livestreams. He combines transparent evaluations of his collectibles with personal advice and direct exchange with the community. With at least three live shows per week, targeted promotion of his streams via social media, and cross-category streams with other sellers, David Suppes has been able to achieve impressive results: 📈 218 % sales growth with eBay Live within one month 👥 37 % more simultaneous viewers 🛍️ 19 % new buyers on eBay Live „eBay Live gives us the opportunity to sell our goods reliably while at the same time engaging directly with the buyer community. Social commerce and especially eBay Live have become serious sales drivers for us over the past few months.“ His story shows: Anyone who combines expertise, authenticity, and regular live formats can reach new target groups and create sustainable growth. ▶️ Discover the full Seller Story of David Suppes now and find out how eBay Live can support your business too. Directly to the story Have fun and get inspired for your own business! Best regards Your eBay team Important links eBay Live eBay Live explained simply - Youtube tutorials eBay Live guide (download) Was this article helpful to you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up”.

      de.news@ebay
      de.news@ebayAdmin1 week ago
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      🚀Use the new PREISOPTIMAL voucher promotion to target discounts more effectively

                       

      Dear sellers, Discounts can help make offers more attractive and tap into additional sales potential. But which items should be discounted, and how high should the discount be?  Would you like to make your offers more competitive and spend less time planning individual coupon campaigns? Then the new eBay coupon campaign PREISOPTIMAL could be the right discount tool for you. Sellers with the service status “Above Average” or “Top Rated” can use the tool to optimize their item prices. Participation takes place via a quarterly framework agreement in the Growth Portal. For selected offers, buyer coupons with dynamically calculated discounts are created automatically. eBay’s cost contribution depends on the conditions in the framework agreement. Your benefits with PREISOPTIMAL ✅ Less manual effort Instead of signing up again and again for individual coupon campaigns, you accept the framework agreement in the Growth Portal once per quarter. 📊 Dynamically calculated discounts The discount amount is calculated individually for each item based on market price, sales performance, and sales history. 🔄 Regular optimization The discounts are recalculated three times a week—on Mondays, Wednesdays, and Fridays—and adjusted to current developments. 🛡️ You stay in control Before each campaign period, you can exclude selected items or completely deactivate participation in an upcoming campaign.  💶 Integrated protection mechanisms The coupon discounts are between 3% and a maximum of 15%. In addition, a discount cap of €50 per transaction applies. More details about the coupon campaign  Sign up for the PREISOPTIMAL coupon campaign and receive an email with the invitation link to the Growth Portal. Write to us ! Kind regards Your eBay team Was the item useful to you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up”.

      de.news@ebay
      de.news@ebayAdmin1 week ago
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      From a Bremen retail store to a successful multichannel company with eBay Live

                               

      Dear sellers, How do you manage to scale a retail business, centrally control multiple marketplaces, and at the same time successfully use new formats like Live Shopping? In our new Seller Story, we visit mySWOOOP in Bremen. Okan Uca, Head of Operations, рассказывает how the company has grown since 2011 from a small brick-and-mortar store into one of the leading providers of refurbished electronics. 🚀 Today, mySWOOOP employs around 70 people, runs three of its own stores, and works with about 450 buying partners across Germany. In the video, you will learn: how mySWOOOP mastered the transition from eBay trading to a multichannel business how offers and inventory on eBay, Amazon, Kaufland and OTTO are centrally controlled via JTL ERP what role the long-standing collaboration with eBay and JTL plays in the business's growth how mySWOOOP auctions off products starting at 1 euro several times a week with eBay Live and reaches up to 8,000 viewers on strong days 🎥 what opportunities re-commerce, automation and live commerce offer sellers The success story inspires with many practical insights for anyone who wants to make their eBay business more efficient and scale it across additional sales channels. 💡 ▶️ Watch the video now and learn more about how JTL can support you in managing your multichannel business.   Watch the Seller Story now and get to know JTL : Wishing you great success with your collaboration with eBay & JTL! Kind regards Your eBay team Important links JTL Software download JTL Subscription eBay Live Was the article useful for you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up”.

      de.news@ebay
      de.news@ebayAdmin2 weeks ago
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      3… 2… 1…! Your guide to eBay Live. Practical how-to instructions to download

      Dear sellers, Are you ready for your first livestream on eBay Live? Live commerce is more than just a trend: with eBay Live, you can showcase your items in real time, answer questions directly, build trust, and actively involve your community in sales. 🛍️🎥 To make getting started easier, we’ve put together a comprehensive guide for you that supports you step by step in building your live business. In it, you’ll learn, among other things: ✅ what equipment you really need ✅ how to prepare your first stream ✅ which formats and times are suitable ✅ how to make viewers aware of your event ✅ how to structure your livestream ✅ which tools help you in the eBay Live console ✅ how to follow up on and optimize your streams You don’t have to start perfectly. What matters most is good sound, good lighting, a clear product order, and an authentic presence. 💡 Whether trading cards, fashion, collectibles, or special one-of-a-kind items: eBay Live gives you the chance to present your items in a lively way and build a community that happily buys from you again and again. 🤝 👉 Download the guide and let it explain step by step how you can get started with eBay Live. Download the eBay Live playbook now We look forward to seeing you soon in your first livestreams! Best regards Your eBay team Useful links: Questions & answers about eBay Live Registration form for participation in eBay Live Info website about eBay Live for sellers Seller portal page for eBay Live Was this article helpful to you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up”.  

      de.news@ebay
      de.news@ebayAdmin3 weeks ago
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      eBay OPEN 2026: Your business. Your stage – Get your ticket now!

      Dear sellers, On 15 October 2026 , we’ll be celebrating eBay OPEN again, the biggest eBay Seller Event of the year. Discover new growth opportunities live in Berlin to expand your business. 🚀 You’ll get concrete ideas for your business and insights into practical solutions that will really move you forward. Look forward to: 🎤 exciting keynotes and panels on the Mainstage 🧠 masterclasses on topics such as eBay Live, international trade, AI, advertising, and shipping solutions 📦 tools, services, and partner solutions for greater visibility, efficient shipping, financing, and current EU guidelines 🎥 the eBay Live studio and Academy sessions for your own start in Live Commerce 🤝 networking with other merchants, eBay teams, and partners 🏆 the eBay Awards ceremony in the evening with dinner, drinks, live music, and a real festival feeling 📍 Where? Uber Eats Music Hall, Berlin 📅 When? 15 October 2026, 9:00–22:00 🎟️ Ticket price : €49 net 🎉Good to know: After attending, you’ll receive a €100 credit for ads with Premium Strategy *. 👉 Get your ticket now Be there! We look forward to seeing you. Best regards Your eBay OPEN team * Terms and conditions apply Was the article useful to you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up”.

      de.news@ebay
      de.news@ebayAdminJul 9, 2026 at 10:00 AM
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      New podcast episode on air: Re-commerce, AI & the future of marketplace platforms with Dr. Kai Hudetz

      Dear sellers, How do you stay visible, relevant, and successful as a seller when online retail is constantly changing? That’s exactly what our new podcast episode is about. Lisa Haak and Carlo Bellmann talk with Dr. Kai Hudetz, Managing Director of IFH Cologne , about topics that are especially relevant for your eBay business right now: Multichannel strategies Community, trust, and emotions in retail Opportunities through Re-Commerce eBay Live and Live Shopping AI search and visibility Customer understanding as a success factor If you’re looking for fresh ideas for your business and want to know why „3, 2, 1… We’re Live!” is fitting the times so well again right now: tune in. Listen now Warm regards Your eBay team Was this article useful to you? Then don’t forget to bookmark it and recommend it to others with a “thumbs up”.    Important links eBay Re-Store eBay Refurbished Program eBay for Business on Instagram eBay for Business on Facebook More info on the eBay podcast “Alles top. Gerne wieder!” and our podcast hosts

      de.news@ebay
      de.news@ebayAdminPosted 1 month ago
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      Digital Seller Meet-up: Rene Huber, aka RMK, shares tips on eBay Live and selling on eBay

      Dear sellers, Would you like to learn more about eBay Live, get practical tips, and connect and network with other sellers? Then come to the Seller Meet-ups with Rene Huber, aka RMK, on Discord and ask all your questions! His second digital Seller Meet-up will take place on Thursday, July 2, 2026 at 20:00 . RMK is a pioneer eBay Live streamer and will now regularly share experiences and best practices about eBay Live and selling on eBay in his Seller Meet-up on Discord.  Renes Seller Meet-up will usually take place on Thursday on our Discord server “eBay for business‟ . On Discord, sellers connect, exchange ideas, and discuss current topics related to selling on eBay. Through regular posts, voice sessions, and polls, Discord members learn about the latest updates at eBay and valuable insights for their business. In addition,   you have the opportunity to give direct feedback. Join Discord now and be part of RMK's next digital Seller Meet-up! We look forward to seeing you! Best regards Your eBay team

      de.news@ebay
      de.news@ebayAdminPosted 1 month ago
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