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Brand-new podcast episode after the summer break: How the Ulla Popken shop is writing a success story
Dear sellers,
we’re back from the summer break and bringing you an insider talk on one of our favorite topics: visibility on eBay. In this latest episode, our host Isabell has some interesting guests in the studio again: Hauke Neehus, Marketplace Manager at Ulla Popken, and René Uhlworm, Senior Category Manager in the Fashion category at eBay.
The three talk about the how-to of a successful eBay shop, which marketing tools can lead to which results, how useful it is to get support from the eBay Starter Team when getting started on the platform, and what a good eBay listing needs in order to stand out from the crowd.
In the case of the eBay shop of the fashion label Ulla Popken, brand recognition also comes into play. The long-established textile company - founded in 1880 - started selling by mail order back in 1984. Since 2022, the brand has also been successfully selling through the eBay marketplace with the shop “Popken Fashion”.
René Uhlworm looks after the shop from the eBay side and works with Hauke Neehus to optimize the brand’s presence on the platform. Both know that the “service status” on eBay is key to winning customers’ trust. Excellent service hand in hand with professional listings is a solid foundation for steady business growth.
Don’t miss the many helpful tips. We hope we’ve piqued your curiosity about our new podcast episode. Listen now!
We wish you every success in growing your eBay business!
Kind regards
Your eBay team
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