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The new podcast: Personal branding and how do I successfully build my online business?
Our eBay podcasters Isabell and Janina chat in the panel talk of the “Stronger Together” series about personal branding with Ann-Katrin Schmitz and Miriam Frömel-Scheumann. Ann-Katrin is an independent consultant on influencer marketing, social media marketing, and e-branding, while Miriam has successfully built the online shop dabelino and the eBay shop of the same name.
The two talk about the often rocky road for women to make their own branding, that is, their brand, known and to build an online business, about which rules apply, how important networking is, and what else needs to be considered.
The podcast provides important rules of thumb and practical tips for your own online business. For example, what is the core of a brand and how do you define it best for yourself and your business? How much time does it take to build your own branding, what role do authenticity and engagement on social media play in this? “It is actually important in every world and in every sector to be visible, especially as a woman. We still do that far too little,” says Ann-Katrin. With their ideas and experiences, both encourage personal or self-branding and the building and expansion of their own business.
Don’t miss the many valuable insights from this lively exchange and listen to the recording of the panel talk in our new podcast.
Kind regards
Your eBay team
Important links
- eBay Panel Talk 1: What measures are needed to achieve gender equality in retail?
- eBay Panel Talk 2: The hurdles of starting a business
- Ann-Katrin Schmitz’s homepage
- eBay shop dabelino
