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The new podcast episode is here: Get ready for peak season in online retail now
Dear sellers!
Gingerbread on the supermarket shelf? Last Christmas on the radio? In the summer heat in Germany, no one is in the Christmas spirit yet. Even so, most retailers are already starting to prepare for the most sales-strong time of the year. That was reason enough for our hosts Isabell and Lisa to invite eBay Advertising specialist Felix Marum. He brings along a brand-new study on consumer sentiment in the country. He not only looks at generation-specific buying behavior, but also shares sales forecasts by region. Felix also introduces the different advertising campaign types and which target group each one is best suited for in order to gain more visibility on eBay.
Launching ads in good time during the pre-season is also the tip from Michael Atug, one of our experienced sellers, who has been selling tools on the marketplace for 23 years. And he recommends having an editorial plan for the processes in peak season, so that everything is perfectly prepared for the so-called Peak Season. Carolin Langer, who sells insect-friendly seeds in her eBay shop LaCaTho, relies on social posts that draw attention to her range well in advance. She, and Thomas Panke, Held der Steine, know how important it is to monitor demand for their items long ahead of time and to react quickly to possible changes, so stock doesn’t run out and warehouses stay optimally filled. And last but not least, Sven Syré from Tubeshop-24 advises sending vouchers - either as inserts in parcels or via your own social channels - to boost buying interest.
Want even more tips to help ensure a successful peak season? Listen to the podcast episode now!
We’re keeping our fingers crossed for a successful Christmas business season! Do you perhaps need support from our eBay teams and specialists? Find out about the eBay programs for sellers!
Best regards
Your eBay team
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Important links
- eBay Community
- eBay for Business on Facebook
- More info about the eBay podcast “Alles top. Gerne wieder!” and our podcast hosts
- The new eBay Advertising cockpit at a glance
- eBay basic campaigns
- eBay premium campaigns
- external ads with eBay Advertising
Mentioned podcast episodes
