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eBay Founder of the Year 2025 Leonard Wolke from CleverSmart Bricks tells his story
Dear sellers,
We’re kicking off the new year with the Seller Story of Leonard Wolke from CleverSmart Bricks, who wants to encourage many young founders to build their own business on eBay.
At just 18 years old, Leonard Wolke started turning his Lego hobby into a business on eBay. For this, he was awarded “Founder of the Year” in 2025. In the interview with Andreas Häntsch, Senior Director Seller Engagement at eBay Germany, he talks about how the image of entrepreneurship has changed: today, age, capital, or years of experience are not what matter most, but good business ideas, the ability to get things done, and the courage to just get started. The success story of CleverSmart Bricks shows impressively how easy it is for young founders to sell on eBay.
The eBay marketplace was and is central to the success of his business: from the quick visibility of his listings to integrated seller tools and building trust through customer reviews. Leonard Wolke emphasizes how important community, transparency, and continuous learning are for sustainable growth. Supported by programs such as eBay Durchstarter, he was able to professionalize processes and expand his business step by step.
From eBay’s perspective as well, this development stands for a fundamental change: Gen Z founders think sustainably, pragmatically, and with a focus on revenue. They try things out, learn quickly, and exchange ideas in their communities. That is exactly where eBay comes in – with reach, suitable tools, and targeted support to make it easier for young entrepreneurs to get started and to enable sustainable growth.
“Age is no longer a barrier to entry.,” says Leonard Wolke and encourages peers to start their online business.
Curious about the full interview? Then read on here: Can entrepreneurship already begin at 18 today?
We wish you many valuable insights and a successful start or expansion of your business in 2026!
Kind regards
Your eBay team
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