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eBay Live is here and the auction feeling is back: personal, authentic & interactive
Dear sellers,
On 29 November 2025, eBay Live launches in Germany – a new interactive selling and shopping format that combines live presentations, auctions in real time, and direct community interaction.
eBay Live is available to sellers in the Collectibles & Art and Clothing & Accessories categories. More categories will follow in 2026.
What eBay Live offers you
- Live presentations of your products in real time
- Selling via Buy It Now or auction
- Fair bidding through the “Soft Close” feature
- Direct interaction with your community
- Buyer protection and clear guidelines for transparent processing
New opportunities for your eBay business
With eBay Live, you can present your brand authentically, receive immediate feedback, and build closeness with new target groups such as Gen Z and Millennials.
Curious and want to experience live events?
To the upcoming live events
You can find answers to many questions on our website eBay Live FAQ
Have fun discovering eBay Live!
Best regards
Your eBay Team
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