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Successfully selling internationally – the cross-border story of Heavy Tuned
Summary: de.news@ebay raised a topic about the international sales success of Heavy Tuned through cross-border strategies, but no further information or discussion was provided.
Dear sellers,
The start into international trade often begins with the first order from abroad. For Heavy Tuned, that was exactly the starting signal to deliberately expand cross-border trade. “Without eBay, Heavy Tuned probably would not exist in its current form.‟, says founder and managing director Peer Marten Lautenschläger.
For many years, Heavy Tuned has been selling replacement and wear parts, accessories, and tuning items for scooters, motorcycles, and classics like Vespa or Simson via eBay. Its customers range from small workshops to resellers all across Europe.
When demand from abroad grew, Heavy Tuned made a deliberate decision not to handle international sales on the side, but to integrate them into its business strategy. The company sold through various international eBay marketplaces such as Austria, France, Italy, and Spain – markets with a strong two-wheel culture and high demand. Today, these countries are among Heavy Tuned's most important growth drivers.
Heavy Tuned's international sales on eBay are supported by PlentyONE as the central multichannel platform. Inventory, prices, listings, and orders are managed centrally and processes are largely automated – an important foundation for scaling cross-border trade in a structured way.
Heavy Tuned's experience shows: international sales are not automatic, but they do pay off. Anyone who enters international business with efficient processes, carefully calculated prices, and the right tools can tap into new markets, diversify risk, and grow sustainably.
“Cross-border trade has made our business more stable and scalable. We are no longer dependent on one country and can offset seasonal effects. At the same time, it forces us to work more professionally because mistakes become faster and more expensive internationally.‟, says
Peer Marten Lautenschläger.
Curious about the full interview? Read on here
Best regards
Your eBay team
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