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New podcast episode: Well prepared for Peak Season 2026!
Summary: In the new podcast episode, Lisa talks with Martin Groß-Albenhausen from the German E-Commerce and Mail Order Association about the upcoming peak season and how retailers can best prepare. Topics include getting offers and marketing campaigns ready early, the importance of marketplaces and AI, and how to highlight product value. The role of logistics and customer service is also emphasized. December is gaining importance in the fourth quarter, and the advice is to stay active even after Black Friday. The eBay team invites you to listen to the new episode for a stress-free year-end business period.
Dear sellers,
In the new episode of our eBay podcast, Lisa talks with Martin Groß-Albenhausen from the German E-Commerce and Mail Order Association (bevh) about the upcoming peak season and how sellers can prepare for it in the best possible way.
And these are their topics:
Why you should start preparing your listings and marketing campaigns now.
Why business is far from over after Black Friday.
What role marketplaces, social media, and AI play in product search.
How to highlight the value of your products and clearly show buyers the added value, e.g. durability and sustainability - instead of joining the discount battle.
Why logistics, customer service, and processes also need to be ready for peak.
The entire month of December has gained significantly in importance for Q4. Anyone who lets up on marketing and top offers after Black Weekend could be missing out on valuable sales potential.
🎙️ Listen to the new episode now and start the year-end business well prepared with as little peak stress as possible. Turn on the podcast episode
Kind regards
Your eBay Team
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