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New podcast episode: Strategically planning through the fiscal year with the 2026 marketing trends calendar
Summary: de.news@ebay announces a new podcast episode that focuses on the 2026 marketing trends calendar, to plan strategically through the fiscal year.
Dear sellers,
No more tedious research into when which products sell particularly well. Demand peaks, seasonal highlights, and new trends at a glance with the Marketing Trends Calendar 2026.
Our host Isabell Butterwegge talks with Matthias Neubauer, Head of Seller Development at eBay Germany, about the eBay Marketing Trends Calendar 2026 and how you can use it very specifically for your annual planning.
The calendar is based on real eBay data from October 2024 to September 2025 and shows you when demand is above average in certain categories. For you, that means better planning, less stress, and more opportunities to generate sales at the right time. And this year, eBay Advertising is launching category-specific calendars at the same time for the areas of Fashion, Electronics, Motors, and Toys & Collectibles.
Find out how to use the calendar specifically for your assortment, budget, and resource planning, why successful advertising starts before the peak, and why optimized listings are the basis for successful sales. In addition, the two specialists share useful tips on the most important growth levers at eBay for 2026: international selling, eBay Live, and the potential of Refurbished and Recommerce.
We hope we’ve piqued your interest in the episode. Listen now!
Successful sales with the Marketing Trend Calendar 2026!
Kind regards
Your eBay Team
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