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New podcast episode: Grow with a retail media strategy in e-commerce
Dear sellers,
You run your online business successfully, but may be wondering how it could grow even more steadily? Then this podcast episode is exactly right for you.
Our podcast hosts Lisa and Isabell invited Florian Vette to talk about Retail Media. He is the co-founder and managing director of MOVESELL GmbH, an agency that advises marketplaces like eBay on marketing and funnel strategies.
In the podcast episode, you’ll learn how advertising is targeted to end customers and how audience-specific advertising works, how to reach customers precisely at the point of sale through advertising, how to evaluate their journey, and how to use growth levers.
Florian Vette explains why Retail Media is a must-have for e-commerce, what advertising options eBay offers, and how you can use them optimally for your business.
We hope we’ve piqued your interest and wish you lots of fun listening. Listen now
Best regards
Your eBay team
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