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New podcast episode: If you search, you must find! Ads for better visibility of eBay listings
Dear sellers!
For the umpteenth time, the eBay podcast talks about searching for specific products and how the visibility of listings in online retail can be improved. For this topic, Felix Marum from the eBay Ads team is the man of the hour and a guest on Lisa Haak, Head of Seller Community and Brand Relation Program at eBay.
To really understand this complex topic and optimize your own listing, you should first know how customers search for the products they want. And Felix Marum, together with the eBay Ads team, carried out a study on this. 5,000 respondents allow solid conclusions. In the podcast episode, you’ll learn how women search differently from men and which age group also looks at price comparison platforms. After that, the so-called customer journey — the path customers take in the online shop to buying the product — can be analyzed and optimized.
Felix Marum is also a specialist in the advertising business. He knows exactly which levers to pull to put online listings squarely in the spotlight. He explains the small but important differences between the various ad formats at eBay and how impressions, i.e. the delivery of listings on the website, work. And with the eBay Ads marketing calendar, which he presents, you’ll always stay up to date on the current sales occasions.
The topic of our new podcast episode is relevant to everyone who wants to make their listings even more visible in order to sell more online. Have a listen and get informed
Best regards
Your eBay team
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Important links
- eBay Ads Marketing Calendar 2024
- Questions and answers about external ads
- Product search in e-commerce: blog post
- eBay Community
- eBay for Business on Facebook
- More info on the eBay podcast “All top. Again anytime!” and our podcast hosts
Mentioned podcast episodes
- More traffic for my eBay listings - here’s how it works!
- CRO - conversion rate optimization for online sellers
- SEO for online sellers
