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🎄 Peak Season 2026: Start prepared, grow stronger
Summary: de.news@ebay informs sellers about the importance of planning early for the Christmas business, since many buyers start looking for gifts as early as late summer. Good value for money and appealing product data are crucial. Most buyers begin their search on online marketplaces, and offers should be optimized by September at the latest. Results of a recent survey conducted by Civey on behalf of eBay are available.
Dear sellers,
Summer, sun, Christmas business! Sounds strange? For many buyers, not anymore: According to our current consumer survey, 23 percent are already thinking about Christmas gifts in late summer. What that means for you: Anyone who starts planning well now will get onto customers’ shortlists sooner and so prepare for growth in Q4. So from September at the latest, it’s worth aligning offers and marketing with peak season.
💰 Value for money wins over customers: For 70 %, a good price-performance ratio is especially important when buying Christmas gifts.
🛒 Marketplaces are the first stop: 65 % of buyers start their product search on online marketplaces like eBay — ahead of search engines (43 %) and brand shops (41 %).
🔎 Good product data matters: 57 % search specifically for particular products. Compelling listings can therefore make all the difference.
And depending on the category, different arguments matter: For (refurbished) electronics, warranties and technical specs build trust. For collectibles, condition, authenticity and detailed photos are important. In the fashion category, size information and easy returns, among other things, help with the purchase decision.
🚀 Our tip: Don’t wait until peak season is already underway. Optimise your listings and product data early and plan your marketing activities. Whoever has their products and assortment visible from September at the latest can position themselves early with potential buyers and get off to a successful start in peak season.
Download the survey results for free now: Successfully through Peak Season 2026: What matters!*
We wish you a successful start to your peak season!
Best regards
Your eBay team
* Representative online survey by Civey on behalf of eBay among 2,500 German citizens* ages 18 and over, 24–25/06/2026
