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Podcast Episode No. 7: E-commerce in China and Germany – what we can learn from each other
Dear sellers,
Episode 7 of our podcast series takes you on an exciting journey to China. Here the social media ecosystem, which includes chat platforms such as WeChat, is already widely used.
These platforms combine messaging with a complex cross-shopping experience, and WeChat profiles are connected with other apps, for example online marketplaces. But gaming apps, livestreaming and live shopping, including auctions, are also part of the complex entertainment.
The podcast also looks at how Chinese companies want to make social media and shopping platforms accessible to all generations and how e-commerce companies in Germany and China can learn from one another.
Joining us in the studio is Steffen P. Walz, an expert on e-commerce developments in China. In conversation with the eBay podcasters, he talks about his more than 20 years of experience with the Chinese shopping world and shares impressions and anecdotes.
To make sure you don't miss an episode, subscribe to the series for free with your preferred podcast provider or right here at eBay.
Best regards
Your eBay Team
