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Podcast special episode: International Women's Day - Where do we stand with gender equality after more than 100 years?
Our podcast team, Isabell and Tino, speaks with Dara Kossok-Spieß on the occasion of International Women’s Day about diversity, equality, and inclusion in companies. She heads the Net Policy and Digitalization department at the German Retail Federation and founded the diversity initiative SWANS (German for swans). The non-profit organization supports students and young academics with a history of immigration who grew up in German-speaking countries with all topics related to work and career.
Even if in difficult times like these the topics of diversity, equality, and inclusion (Diversity, Equity, Inclusion, or DEI for short) are not companies’ top priority, awareness of them has been raised. It is not only about equal opportunities for all people in companies, but also about how companies present themselves externally and about marketing strategies for their own products. Target groups are becoming more diverse and call for a rethink in imagery and tone.
And because there are so many areas in which diversity, inclusion, and equality should be taken into account, Dara Kossok-Spieß recommends starting small and not wanting to change everything at once. „We still have to create structures‟, she explains, „that create the same access for us within the framework of fair participation, within the framework of equity. And that is a structural issue.‟ From hiring processes to promotions to overcoming the „gender pay gap‟, a rethink must take place, entrenched structures must be broken open.
What does all this have to do with me, smaller eBay entrepreneurs with one to two employees may be asking now. Dara Kossok-Spieß gives the answer: Today it is important to understand customers from a diversity perspective and to take their view of your own company into account. „The younger the customers are, the more decisive diverse imagery is for purchasing decisions‟, she says. This insight is just one of many from surveys and studies on the topics of diversity, equality, and inclusion.
Our exciting podcast takes you into a world of possibilities for your company too. Tune in and learn something new!
Celebrate International Women’s Day with us and help make the world more diverse!
Best regards
Your eBay Team
Important links
- Diversity study by the German Retail Federation (HDE), Google and pwc: „Retail is colorful!”
- World Economic Forum study with research findings on the profitability of diverse teams (English)
- HDE Online Monitor
- About the Communities of Inclusion at eBay (English)
- Panel series „Stronger Together” for IWD 2022
- Charta of Diversity
- SWANS Initiative
