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From a Bremen retail store to a successful multichannel company with eBay Live
Summary: One post describes how the company mySWOOOP evolved from a small brick-and-mortar shop into a leading provider of refurbished electronics. Under the leadership of Okan Uca, mySWOOOP successfully made the transition from selling on eBay to a multichannel business and centrally manages listings and inventory through JTL software. The post highlights the benefits of re-commerce, automation, and live commerce, and reports that mySWOOOP auctions products with 'eBay Live', reaching up to 8,000 viewers on strong days. The story is meant to inspire other merchants to make their businesses more efficient and scale across different sales channels.
Dear sellers,
How do you manage to scale a retail business, centrally control multiple marketplaces, and at the same time successfully use new formats like Live Shopping?
In our new Seller Story, we visit mySWOOOP in Bremen. Okan Uca, Head of Operations, рассказывает how the company has grown since 2011 from a small brick-and-mortar store into one of the leading providers of refurbished electronics. 🚀
Today, mySWOOOP employs around 70 people, runs three of its own stores, and works with about 450 buying partners across Germany.
In the video, you will learn:
how mySWOOOP mastered the transition from eBay trading to a multichannel business
how offers and inventory on eBay, Amazon, Kaufland and OTTO are centrally controlled via JTL ERP
what role the long-standing collaboration with eBay and JTL plays in the business's growth
how mySWOOOP auctions off products starting at 1 euro several times a week with eBay Live and reaches up to 8,000 viewers on strong days 🎥
what opportunities re-commerce, automation and live commerce offer sellers
The success story inspires with many practical insights for anyone who wants to make their eBay business more efficient and scale it across additional sales channels. 💡
▶️ Watch the video now and learn more about how JTL can support you in managing your multichannel business.
Watch the Seller Story now and get to know JTL:
Wishing you great success with your collaboration with eBay & JTL!
Kind regards
Your eBay team
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