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WALTER Tools in an interview: The success story of a traditional company on eBay
Dear sellers,
For more than 100 years, WALTER Werkzeuge in Anif near Salzburg has stood for quality and innovation in the field of DIY and garden products. The company successfully plays every facet of multichannel sales. WALTER uses the eBay marketplace as a top channel for selling B-stock and refurbished products.
Why eBay? In addition to the option of more flexible sales promotions and marketing for their products on the eBay Deals page, eBay offers brands and companies like WALTER tailored solutions with various programs.
- The Refurbished program at eBay provides WALTER with optimal support in selling B-stock and refurbished items.
- The eBay brand program offers the Brand Cockpit as the perfect tool for managing eBay sales.
- The Verified Rights Owner Program (VeRI) protects copyright and trademark rights.
- Retail Media options ensure better visibility for products on the marketplace.
- For optimal transaction processing, eBay works with fulfillment providers.
For the future, WALTER Werkzeuge plans to expand into the EU, and even worldwide.
Read the interview to learn more about WALTER Werkzeuge’s successful sales strategies and how eBay supports the company’s growth: Read more here
We wish you inspiring ideas and useful tips for your business while reading the interview.
Kind regards
Your eBay team
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