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Walter Tools in the Handel im Ohr podcast: strategy and service for online marketplaces
Dear sellers,
in the first episode of the new podcast “Handel im Ohr” from the specialist publishers BaumarktManager and Baustoffmarkt, the focus is on the performance of brands on online marketplaces.
Isabell Butterwegge from eBay gives exciting insights into the eBay brand program and shows what options brands have to sell their products either directly through their own eBay Shop or through authorized dealers.
Simon Mundt from Walter Werkzeuge shares his company’s experiences with direct sales as well as with authorized dealers on eBay. He particularly emphasizes the importance of excellent customer service and flexible logistics solutions for sustainable success.
The conversation focuses on key topics around brand success on online platforms:
- Strategies for direct sales and e-commerce
- The brand cockpit at eBay as a control tool for the performance of brands
- The Refurbished program and cross-border trade at eBay
- Price suggestions and eBay Advertising as levers for customer loyalty and visibility
- Support from eBay in the areas of logistics, fulfillment, returns management, payment processing and customer service
- The role of account managers and the flexible entry into online business on the eBay marketplace as success factors for brands and dealers.
Listen in and find out how brands can specifically expand their presence and performance on eBay. Go to the podcast episode on Spotify here
Kind regards
Your eBay team
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