E-commerce in transition: platform strategy for optimal visibility
Summary: In an episode of the podcast, hosts Lisa Haak and Carlo Bellmann discuss the rapidly advancing development of online retail with Dr. Kai Hudetz. The focus is on the growing importance of platforms like eBay, the role of emotions and customer understanding in e-commerce, and the question of whether having your own online shop or using marketplaces is more worthwhile today. Topics such as re-commerce, live shopping, and AI-driven search are also examined. The discussion offers retailers valuable insights into how to remain relevant and successful even in price-sensitive markets.
Online retail is changing rapidly, but where is it really worth it for sellers to invest time, budget, and energy? In this podcast episode, hosts Lisa Haak and Carlo Bellmann talk with Dr. Kai Hudetz, Managing Director of IFH Cologne and host of „handelbar“, about the future of online retail.
You’ll learn why platforms like eBay are more important than ever for sellers, why understanding customers, community, and emotions makes all the difference in e-commerce, and why the claim „3, 2, 1 … We’re live!“ is fitting perfectly right now. We also talk about re-commerce, live shopping, AI search, platform strategies, and the question of how you as a seller can stay visible, relevant, and successful even in a price-sensitive market.
If you want to know how to understand your customers better, make your offering more emotional, and find the right sales channels for your business, this episode is just right for you.
Tune in and learn something new!
Important links
Chapter markers
00:00:00 to 00:05:16: Introduction of Kai Hudetz & the future of brick-and-mortar retail
00:05:16 to 00:10:31: E-commerce in transition: AI & rising customer expectations
00:10:31 to 00:14:41: Emotions, brand building & why personality sells
00:14:41 to 00:18:35: Your own online shop or marketplace – what pays off today?
00:18:35 to 00:24:10: Platform strategy, customer understanding & new sales channels
00:24:10 to 00:27:11: Recommerce, emotions & the opportunities for eBay
00:27:11 to 00:31:57: Community, trust & eBay Live as a shopping experience
00:31:57 to 00:35:32: Customer loyalty, focus on price & „Gladly never again“
00:35:32 to 00:40:37: Recommerce as a growth market & the most important seller tip
00:40:37 to 00:41:37: Conclusion, summer break & outlook for the next episode
linus_h
·1 month agoWhen I hear the word Händler-innen, it’s time to switch off. There is the female trader and the male trader. Regards linus_h