eBay Live: The new shopping & selling hype
Summary: The discussion is titled 'eBay Live: Der neue Shopping & Selling Hype,' but no content or responses are provided, leaving the topic unexplored.
Thoughtful purchases were yesterday – now it’s spontaneous live shopping at eBay! With eBay Live, shopping becomes an experience: direct, authentic, and interactive. The streams are not only a place to buy and sell, but also the new meeting place for your community!
In this episode, eBay seller Jannik Alfter, founder of Crocus Cards, gives exciting insights into his entry into live commerce and shares valuable tips for anyone who wants to integrate live shopping into their business model.
As a special guest, Lars Conrad, better known as LEGO-Lars, joins the conversation. He shares his own tips on live streaming and explains how live commerce has changed in recent years and what the future holds.
Also joining us is Lara Day, Head of eBay Live in Germany. She introduces eBay Live, the strategy behind it, and why this format offers new audiences and opportunities for eBay sellers.
Are you ready to dive into the world of live commerce? Then listen in now!
**Important links**
- eBay shop of Jannik Alfter (https://www.ebay.de/str/crocuscardsshop?_trksid=p4429486.m3561.l161211)
- eBay shop of Lars Conrad (https://www.ebay.de/usr/bardobrick)
- eBay Live (https://www.ebay.de/ebaylive)
- More information about eBay Live (https://www.ebay.de/ebaylive/seller)
- Application form for eBay Live (https://www.ebay.de/srv/survey/a/sellersvc.ebaylivede.application)
- eBay for Business on Facebook (https://www.facebook.com/ebayforbusiness.de/)
- eBay for Business on Instagram (https://www.instagram.com/ebayforbusiness_deutschland/)
- More info on the eBay podcast “Alles top. Gerne wieder!” and on our podcast hosts (https://www.ebay.de/verkaeuferportal/news/podcast)
** Chapter markers **
- 00:00:00 to 00:02:57: Intro
- 00:02:57 to 00:04:03: Founding of Crocus Cards & entry into live streaming
- 00:04:03 to 00:09:51: What is eBay Live and how does it differ from streaming on other platforms?
- 00:09:51 to 00:12:07: What opportunities does eBay Live offer for sellers?
- 00:12:07 to 00:17:53: What to keep in mind: preparation, streaming times, and equipment
- 00:17:53 to 00:18:29: 100 episodes of Alles top. Gerne wieder!
- 00:18:29 to 00:21:47: Categories on eBay Live & live commerce in Germany
- 00:21:47 to 00:29:06: Community building and recognizability through live streaming
- 00:29:06 to 00:34:29: Insights from eBay seller and streamer Lars Conrad
- 00:34:29 to 00:38:26: Final tips for all eBay Live beginners
00:38:26 to 00:38:58: Outro
Isabell: Thoughtful purchases were yesterday. Now it’s spontaneous live shopping time. With eBay Live, shopping becomes an experience. Direct, authentic, and interactive. The streams are not only a place to buy and sell, but the new place for your community. In this episode, you’ll learn what eBay Live is really about, how you can connect live with your community through it, and what you need to stream yourself.
Jannik: What I particularly like is that on eBay you don’t have any different processes than before. That means the orders that come in through the live platform are just normally in your eBay listing under orders. That means you can pick them up, generate the shipping labels that way, generate the invoice, and in the end you don’t have any new process you need to learn, but as an eBay seller you’re already fully set up.
Isabell: Hello and welcome to "Alles top. Gerne wieder!", the eBay podcast all about retail and e-commerce. I’m Isabell Butterwegge and today it’s all about a format that combines shopping and show in a completely new way. eBay Live. What matters here? Real passion and authentic interaction. We’ll learn more about that shortly from my two guests today. Joining me is Jannik Alfter, the mind behind Crocos Cards. Jannik was already a big fan of Pokémon and Yu-Gi-Oh! cards as a child. And what started back then with a Charizard card for €36.50 has now become a successful business. With Crocos Cards, Jannik has built a community that stands for collecting passion, fairness, and lots of fun, and is now regularly thrilled in his streams too. And first of all, hi Jannik.
Jannik: Hello!
Isabell: And then I have a second guest with me, Lara Day, Head of eBay Live Germany. Lara brings years of experience from the art and collectibles world and knows how to use new technologies to transform marketplaces and strengthen partnerships. At eBay, she drives the development of eBay Live and makes sure that sellers and buyers can make the most of this new shopping experience. And so. Hi Lara,
Lara: Hello Isabell.
Isabell: Before we jump straight into the topic, I’d like to ask you both a little icebreaker question to get started. What was your "favorite moment" of the last week?
Jannik: My biggest "favorite moment" last week was actually that I was on vacation. I was in Holland fishing and I managed to catch a nice fish there. That was my "favorite moment".
Lara: Very good. Catching fish? I can’t top that? Um. I think my favorite moment last week was actually when my - I have three children and the oldest has been playing the piano for a few years now and the boys are five and they also came along to a piano lesson and thought it was really great and have now decided that they always want to play piano with their sister. I thought that was really sweet. The big sister didn’t think so, but that’s a different topic. We’ll have to solve that in the future.
Lara: Really lovely. So I’d say we’ll jump straight into the world of live shopping. Jannik, how did the founding of Crocus Cards come about for you, and how did you get into live shopping?
Jannik: So I actually founded Crocus Cards out of my hobby. I’ve been a collector of trading cards since childhood and collect all kinds of things, whatever there is, and then in 2020 I thought, come on, this whole thing needs to be done more professionally, and then I started with an online shop and eBay alongside it. And yes, then the company was already there. Live shopping actually started for me in 2022, so just under two years later. I first started with Twitch and then various live shopping programs, and now I’ve been with eBay for, I think, six weeks or something like that.
Isabell: Yes, super cool. How did you come to specialize in trading cards?
Jannik: As I said, it grew out of my hobby. I deal with trading cards a lot and was naturally able to build up a lot of expertise, which I can then use in my business as well.
Isabell: That was already mentioned by you just now. eBay Live... Lara, what exactly is eBay Live?
Lara: eBay Live is really exciting. eBay Live is a new sales channel. And now we’re active with it in Germany too. And it’s actually a completely different way to sell. The seller can present his or her goods live. So Jannik can talk about his Pokémon cards there. He can present them to buyers. He can tell more relevant details about them, he can give a bit of context, and as a buyer I can join this livestream and then bid. I can also ask questions. I can interact with the community. It’s an incredibly exciting new sales format that we’re offering, where it really comes down to bringing buyers together with sellers and enabling a dialogue, and of course also driving sales forward.
Isabell: That is definitely super exciting and a really interesting new format that we’ve just launched. So how did the idea come about to offer live shopping at eBay as well? You just said that in the US this has been live for quite a while already.
Lara: Collectibles and rare items are truly a fundamental part of the eBay DNA for us. That’s part of who we are. The hobby, meaning trading cards, is just much, much bigger in the States than it has been here in Germany and Europe so far. And that’s where this idea came from too: we said we want to keep supporting the hobby. This is the new way. We also simply know from trade fairs, from events, from sellers who also welcome their buyers in their stores how important it is to encourage and enable this exchange. And now we can also offer that in Europe. In my opinion, that’s a huge opportunity.
Isabell: Yes, it also feels a bit like going back to the roots in this auction format, which also plays a huge role in it, and everyone is hyped that they now want to win the auction for the item that’s being shown right now. You said you actually started on Twitch and are now brand new to eBay Live as well. So how does eBay Live differ from the other platforms you’ve gotten to know?
Jannik: So I’d say that on Twitch it’s an entertainment show. It’s not a pure sales show. It’s different with eBay Live. There the shopping aspect is primarily in the foreground, but of course there’s still entertainment value too. So it’s important to me that people have a good time during a stream and don’t just do a pure sales stream or something like that, but really sit there authentically and sell products that customers want. What I particularly like is that on eBay you don’t have any different processes than before. That means the orders that happen through the live platform are just normally in your eBay listing. That means you can pick them up, generate shipping labels, create invoices, and you don’t have a new process to learn, but as a seller you’re completely set up.
Isabell: That’s an important point you just made. Lara, eBay Live takes place in the eBay app, right?
Lara: Exactly, that’s our great advantage, because as eBay we’ve been in the market for a long time already. In America and in Germany for 25 years. We bring our business, the marketplace, and the trust between sellers and customers into the live shopping space. That way, buyers can come into a new “space” – with the confidence that eBay is behind it.
Isabell: And how do you make sure that only sellers take part who meet exactly these aspects?
Lara: We started in Germany with a selected group of sellers whom we invited. We looked at who is particularly strong in which category – that’s how Jannik came on board too. It’s a new format that means more effort, because many sellers also have brick-and-mortar stores. That’s why we deliberately selected the first people to start with us.
Isabell: And if someone is interested, can they apply in the future?
Lara: Exactly! We’re happy to receive interest and have an application form – anyone can sign up. We’ll take a look and are looking forward to inviting more sellers next year.
Isabell: Jannik, you’ve been involved for a few weeks now. What’s the biggest opportunity for sellers on eBay Live?
Jannik: You can promote your products in a targeted way and explain them more than with a photo or text. That builds trust and a community that regularly watches your streams – and that way you expand your target audience.
Isabell: Lara, from eBay’s perspective, are there any other benefits for sellers?
Lara: Absolutely. You build your own calling card – authenticity and expertise become visible. You can bring in fans via social media or do special streams for collectors. That offers a new depth in the dialogue with customers.
Isabell: How do you choose the items for your streams?
Jannik: I try to hit the spirit of the times – products that appeal to the broad masses and spark interest.
Isabell: How much time do you spend streaming per week?
Jannik: Two to three streams per week, three to four hours each plus prep and follow-up. So that takes the same amount of time again.
Isabell: How do you prepare?
Jannik: I analyze trends, select products, list them on eBay, and plan the process. Important: I know every product – nothing is more embarrassing than not knowing what you’re talking about.
Isabell: How do you fill a three-hour stream? Do you have a script?
Jannik: No, I speak off the cuff and interact with the chat. Questions and conversations keep the flow going – sometimes I also talk about private things.
Isabell: So the stream lives from interaction with the community?
Jannik: Absolutely! And through the products I talk about, there’s always something to discuss.
Isabell: Don’t you get stage fright anymore?
Jannik: No, not after three years. It was different at the beginning. Tip for newcomers: leave a few friends in the chat who ask questions – that takes away the fear and draws others in.
Isabell: Very good tip – and it takes away the fear of silence. Many people may now think they’d like to get started. What equipment do you need to begin?
Jannik: Invest properly right away: two cameras (face and product), a microphone, good cables – done. That creates professionalism and trust.
Isabell: Lara, is that also your recommendation for sellers?
Lara: For collectibles, yes – two cameras are great. But in other categories you can also stream with your phone, e.g. in fashion. It depends on the brand and the style.
Lisa: I’ll interrupt quickly – today we’re celebrating our 100th podcast episode!
Isabell: 100 episodes! I never thought we’d make it this far. Thanks for being here.
Vincent: Thanks for letting us accompany you for so long – packing parcels, listing offers, or on the way to work.
Lara: It’s so much fun discovering new topics with you – here’s to the next 100 episodes!
Isabell: Lara, you mentioned fashion – which categories does eBay Live take place in?
Lara: Currently collectibles and fashion: Pokémon, LEGO, and coin sellers, but also bag, jewelry, and sneaker sellers. Everything that makes collectors’ hearts beat faster.
Isabell: And does that fit with the development of live commerce in Germany?
Lara: Yes, live commerce is still new here and strongly rooted in the collecting segment. In China, the share is 34% of total e-commerce. We still have a lot of potential in Europe.
Isabell: I can imagine that many sellers listening are thinking: “That sounds exciting!” And you’re saying it doesn’t have to be just fashion or collectibles – so other categories are possible too?
Lara: Absolutely! We see in the US and China that live commerce works everywhere – from electronics to lifestyle. Authenticity is what matters.
Isabell: Jannik, you’ve built a strong community. How did you do that?
Jannik: Consistency is everything! I stream twice a week, stay authentic, and always keep the conversation going with the chat. Anyone who ignores the chat loses people. You have to respond to questions and not be too shy to explain things more than once.
Isabell: How do you see the chat during the stream?
Jannik: In the eBay Live console I can see products, bidders, and the chat. Everything is clear – questions are highlighted, which makes it easy to respond.
Isabell: So eBay Live takes place in its own streaming console – that’s where you control everything, right?
Jannik: Exactly, yes.
Isabell: What advice do you have for sellers who want to build their own brand?
Jannik: Be authentic! I’m always in front of the camera myself. People should recognize you – with your style and background. For example, I have two hand-painted pictures by Ivan Beslic in the background. That’s my trademark.
Isabell: So better to show personality than just have a nice studio?
Jannik: Exactly. The background is secondary – personality matters.
Isabell: Lara, you’re watching the market – does everything stand and fall with the streamer?
Lara: Yes, of course. There are many products, but buyers choose streams because they like the person. It’s like with a brick-and-mortar store: trust, likability, and service quality are crucial.
Isabell: For sellers who want to integrate live streaming into their strategy: what matters most?
Lara: Consistency. It’s important to have fixed streaming days – e.g. Tuesdays and Thursdays. That way customers know when they can tune in.
Isabell: And what does eBay do to bring viewers to the streams?
Lara: We support with marketing, promotions, trade fairs, and live events. For example, with new product releases – we accompany sellers with campaigns.
Isabell: Exactly – we invest heavily in marketing to make eBay Live big and support sellers.
Isabell: In addition to Jannik, I also spoke with eBay seller and LEGO expert Lars Conrad – known as "LEGO-Lars."
Isabell: Lars, how has live commerce developed and how does eBay Live fit into it?
Lars: Live commerce is the logical next step in online shopping. It combines the convenience of e-commerce with real interaction. You have the convenience of buying online and still human contact – that’s the future.
Isabell: How do you see the future of live commerce?
Lars: It’s going to be huge. Live commerce will go mainstream. Sellers have to have the courage to try it. The brave and creative ones will be rewarded.
Isabell: And which products are suitable? Are there limits?
Lars: Almost none. Of course not houses or notary sales – but otherwise everything. I always say: be creative! Turn it into events – that draws reach.
Isabell: And what tips do you have for sellers who want to get started?
Lars: Just start! You don’t need a perfect camera – the main thing is that you’re authentic. Interact with the chat, explain your products honestly, even the flaws. That’s how you build trust and quickly create a community.
Isabell: Thank you very much, Lars!
Isabell: To wrap up, Lara and Jannik: what are your tips for newcomers to eBay Live?
Jannik: Be authentic, have fun, and know your products. Invest in good tech and keep at it – don’t give up after the first show.
Lara: Exactly. Fun is key! And stay curious – try formats, test products, keep evolving. That’s how the community and sales grow.
Isabell: Thank you both for the insights behind eBay Live. And now it’s your turn – give it a try! You can find all the sign-up info in the show notes.
Isabell: If you enjoyed this episode, subscribe to “Alles top. Gerne wieder!” so you don’t miss any episodes. Until next time!
Jannik: What I particularly like is that on eBay you don’t have any different processes than before. That means the orders that come in through the live platform are just normally in your eBay listing under orders. That means you can pick them up, generate the shipping labels that way, generate the invoice, and in the end you don’t have any new process you need to learn, but as an eBay seller you’re already fully set up.
Isabell: Hello and welcome to "Alles top. Gerne wieder!", the eBay podcast all about retail and e-commerce. I’m Isabell Butterwegge and today it’s all about a format that combines shopping and show in a completely new way. eBay Live. What matters here? Real passion and authentic interaction. We’ll learn more about that shortly from my two guests today. Joining me is Jannik Alfter, the mind behind Crocos Cards. Jannik was already a big fan of Pokémon and Yu-Gi-Oh! cards as a child. And what started back then with a Charizard card for €36.50 has now become a successful business. With Crocos Cards, Jannik has built a community that stands for collecting passion, fairness, and lots of fun, and is now regularly thrilled in his streams too. And first of all, hi Jannik.
Jannik: Hello!
Isabell: And then I have a second guest with me, Lara Day, Head of eBay Live Germany. Lara brings years of experience from the art and collectibles world and knows how to use new technologies to transform marketplaces and strengthen partnerships. At eBay, she drives the development of eBay Live and makes sure that sellers and buyers can make the most of this new shopping experience. And so. Hi Lara,
Lara: Hello Isabell.
Isabell: Before we jump straight into the topic, I’d like to ask you both a little icebreaker question to get started. What was your "favorite moment" of the last week?
Jannik: My biggest "favorite moment" last week was actually that I was on vacation. I was in Holland fishing and I managed to catch a nice fish there. That was my "favorite moment".
Lara: Very good. Catching fish? I can’t top that? Um. I think my favorite moment last week was actually when my - I have three children and the oldest has been playing the piano for a few years now and the boys are five and they also came along to a piano lesson and thought it was really great and have now decided that they always want to play piano with their sister. I thought that was really sweet. The big sister didn’t think so, but that’s a different topic. We’ll have to solve that in the future.
Lara: Really lovely. So I’d say we’ll jump straight into the world of live shopping. Jannik, how did the founding of Crocus Cards come about for you, and how did you get into live shopping?
Jannik: So I actually founded Crocus Cards out of my hobby. I’ve been a collector of trading cards since childhood and collect all kinds of things, whatever there is, and then in 2020 I thought, come on, this whole thing needs to be done more professionally, and then I started with an online shop and eBay alongside it. And yes, then the company was already there. Live shopping actually started for me in 2022, so just under two years later. I first started with Twitch and then various live shopping programs, and now I’ve been with eBay for, I think, six weeks or something like that.
Isabell: Yes, super cool. How did you come to specialize in trading cards?
Jannik: As I said, it grew out of my hobby. I deal with trading cards a lot and was naturally able to build up a lot of expertise, which I can then use in my business as well.
Isabell: That was already mentioned by you just now. eBay Live... Lara, what exactly is eBay Live?
Lara: eBay Live is really exciting. eBay Live is a new sales channel. And now we’re active with it in Germany too. And it’s actually a completely different way to sell. The seller can present his or her goods live. So Jannik can talk about his Pokémon cards there. He can present them to buyers. He can tell more relevant details about them, he can give a bit of context, and as a buyer I can join this livestream and then bid. I can also ask questions. I can interact with the community. It’s an incredibly exciting new sales format that we’re offering, where it really comes down to bringing buyers together with sellers and enabling a dialogue, and of course also driving sales forward.
Isabell: That is definitely super exciting and a really interesting new format that we’ve just launched. So how did the idea come about to offer live shopping at eBay as well? You just said that in the US this has been live for quite a while already.
Lara: Collectibles and rare items are truly a fundamental part of the eBay DNA for us. That’s part of who we are. The hobby, meaning trading cards, is just much, much bigger in the States than it has been here in Germany and Europe so far. And that’s where this idea came from too: we said we want to keep supporting the hobby. This is the new way. We also simply know from trade fairs, from events, from sellers who also welcome their buyers in their stores how important it is to encourage and enable this exchange. And now we can also offer that in Europe. In my opinion, that’s a huge opportunity.
Isabell: Yes, it also feels a bit like going back to the roots in this auction format, which also plays a huge role in it, and everyone is hyped that they now want to win the auction for the item that’s being shown right now. You said you actually started on Twitch and are now brand new to eBay Live as well. So how does eBay Live differ from the other platforms you’ve gotten to know?
Jannik: So I’d say that on Twitch it’s an entertainment show. It’s not a pure sales show. It’s different with eBay Live. There the shopping aspect is primarily in the foreground, but of course there’s still entertainment value too. So it’s important to me that people have a good time during a stream and don’t just do a pure sales stream or something like that, but really sit there authentically and sell products that customers want. What I particularly like is that on eBay you don’t have any different processes than before. That means the orders that happen through the live platform are just normally in your eBay listing. That means you can pick them up, generate shipping labels, create invoices, and you don’t have a new process to learn, but as a seller you’re completely set up.
Isabell: That’s an important point you just made. Lara, eBay Live takes place in the eBay app, right?
Lara: Exactly, that’s our great advantage, because as eBay we’ve been in the market for a long time already. In America and in Germany for 25 years. We bring our business, the marketplace, and the trust between sellers and customers into the live shopping space. That way, buyers can come into a new “space” – with the confidence that eBay is behind it.
Isabell: And how do you make sure that only sellers take part who meet exactly these aspects?
Lara: We started in Germany with a selected group of sellers whom we invited. We looked at who is particularly strong in which category – that’s how Jannik came on board too. It’s a new format that means more effort, because many sellers also have brick-and-mortar stores. That’s why we deliberately selected the first people to start with us.
Isabell: And if someone is interested, can they apply in the future?
Lara: Exactly! We’re happy to receive interest and have an application form – anyone can sign up. We’ll take a look and are looking forward to inviting more sellers next year.
Isabell: Jannik, you’ve been involved for a few weeks now. What’s the biggest opportunity for sellers on eBay Live?
Jannik: You can promote your products in a targeted way and explain them more than with a photo or text. That builds trust and a community that regularly watches your streams – and that way you expand your target audience.
Isabell: Lara, from eBay’s perspective, are there any other benefits for sellers?
Lara: Absolutely. You build your own calling card – authenticity and expertise become visible. You can bring in fans via social media or do special streams for collectors. That offers a new depth in the dialogue with customers.
Isabell: How do you choose the items for your streams?
Jannik: I try to hit the spirit of the times – products that appeal to the broad masses and spark interest.
Isabell: How much time do you spend streaming per week?
Jannik: Two to three streams per week, three to four hours each plus prep and follow-up. So that takes the same amount of time again.
Isabell: How do you prepare?
Jannik: I analyze trends, select products, list them on eBay, and plan the process. Important: I know every product – nothing is more embarrassing than not knowing what you’re talking about.
Isabell: How do you fill a three-hour stream? Do you have a script?
Jannik: No, I speak off the cuff and interact with the chat. Questions and conversations keep the flow going – sometimes I also talk about private things.
Isabell: So the stream lives from interaction with the community?
Jannik: Absolutely! And through the products I talk about, there’s always something to discuss.
Isabell: Don’t you get stage fright anymore?
Jannik: No, not after three years. It was different at the beginning. Tip for newcomers: leave a few friends in the chat who ask questions – that takes away the fear and draws others in.
Isabell: Very good tip – and it takes away the fear of silence. Many people may now think they’d like to get started. What equipment do you need to begin?
Jannik: Invest properly right away: two cameras (face and product), a microphone, good cables – done. That creates professionalism and trust.
Isabell: Lara, is that also your recommendation for sellers?
Lara: For collectibles, yes – two cameras are great. But in other categories you can also stream with your phone, e.g. in fashion. It depends on the brand and the style.
Lisa: I’ll interrupt quickly – today we’re celebrating our 100th podcast episode!
Isabell: 100 episodes! I never thought we’d make it this far. Thanks for being here.
Vincent: Thanks for letting us accompany you for so long – packing parcels, listing offers, or on the way to work.
Lara: It’s so much fun discovering new topics with you – here’s to the next 100 episodes!
Isabell: Lara, you mentioned fashion – which categories does eBay Live take place in?
Lara: Currently collectibles and fashion: Pokémon, LEGO, and coin sellers, but also bag, jewelry, and sneaker sellers. Everything that makes collectors’ hearts beat faster.
Isabell: And does that fit with the development of live commerce in Germany?
Lara: Yes, live commerce is still new here and strongly rooted in the collecting segment. In China, the share is 34% of total e-commerce. We still have a lot of potential in Europe.
Isabell: I can imagine that many sellers listening are thinking: “That sounds exciting!” And you’re saying it doesn’t have to be just fashion or collectibles – so other categories are possible too?
Lara: Absolutely! We see in the US and China that live commerce works everywhere – from electronics to lifestyle. Authenticity is what matters.
Isabell: Jannik, you’ve built a strong community. How did you do that?
Jannik: Consistency is everything! I stream twice a week, stay authentic, and always keep the conversation going with the chat. Anyone who ignores the chat loses people. You have to respond to questions and not be too shy to explain things more than once.
Isabell: How do you see the chat during the stream?
Jannik: In the eBay Live console I can see products, bidders, and the chat. Everything is clear – questions are highlighted, which makes it easy to respond.
Isabell: So eBay Live takes place in its own streaming console – that’s where you control everything, right?
Jannik: Exactly, yes.
Isabell: What advice do you have for sellers who want to build their own brand?
Jannik: Be authentic! I’m always in front of the camera myself. People should recognize you – with your style and background. For example, I have two hand-painted pictures by Ivan Beslic in the background. That’s my trademark.
Isabell: So better to show personality than just have a nice studio?
Jannik: Exactly. The background is secondary – personality matters.
Isabell: Lara, you’re watching the market – does everything stand and fall with the streamer?
Lara: Yes, of course. There are many products, but buyers choose streams because they like the person. It’s like with a brick-and-mortar store: trust, likability, and service quality are crucial.
Isabell: For sellers who want to integrate live streaming into their strategy: what matters most?
Lara: Consistency. It’s important to have fixed streaming days – e.g. Tuesdays and Thursdays. That way customers know when they can tune in.
Isabell: And what does eBay do to bring viewers to the streams?
Lara: We support with marketing, promotions, trade fairs, and live events. For example, with new product releases – we accompany sellers with campaigns.
Isabell: Exactly – we invest heavily in marketing to make eBay Live big and support sellers.
Isabell: In addition to Jannik, I also spoke with eBay seller and LEGO expert Lars Conrad – known as "LEGO-Lars."
Isabell: Lars, how has live commerce developed and how does eBay Live fit into it?
Lars: Live commerce is the logical next step in online shopping. It combines the convenience of e-commerce with real interaction. You have the convenience of buying online and still human contact – that’s the future.
Isabell: How do you see the future of live commerce?
Lars: It’s going to be huge. Live commerce will go mainstream. Sellers have to have the courage to try it. The brave and creative ones will be rewarded.
Isabell: And which products are suitable? Are there limits?
Lars: Almost none. Of course not houses or notary sales – but otherwise everything. I always say: be creative! Turn it into events – that draws reach.
Isabell: And what tips do you have for sellers who want to get started?
Lars: Just start! You don’t need a perfect camera – the main thing is that you’re authentic. Interact with the chat, explain your products honestly, even the flaws. That’s how you build trust and quickly create a community.
Isabell: Thank you very much, Lars!
Isabell: To wrap up, Lara and Jannik: what are your tips for newcomers to eBay Live?
Jannik: Be authentic, have fun, and know your products. Invest in good tech and keep at it – don’t give up after the first show.
Lara: Exactly. Fun is key! And stay curious – try formats, test products, keep evolving. That’s how the community and sales grow.
Isabell: Thank you both for the insights behind eBay Live. And now it’s your turn – give it a try! You can find all the sign-up info in the show notes.
Isabell: If you enjoyed this episode, subscribe to “Alles top. Gerne wieder!” so you don’t miss any episodes. Until next time!
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1 comment
elke111960
·4 months agoI don't want Ebay Live and it's just annoying that it clutters up my homepage.
I want to turn it off and get my old homepage back!!!!!
Unfortunately I can't find anything on how to turn it off.