Gen Z shopping behavior: What retailers need to know now
Summary: A podcast from eBay Germany discusses the purchasing behavior of Generation Z and its impact on e-commerce. Lisa Haak talks with Michèl from the agency ZEAM about the importance of social media in the inspiration phase and the importance of authenticity, transparency, and easy comparability. Sellers receive tips on positioning eBay listings for this target group, including the use of keywords and anglicisms. Building trust and adapting to the preferences of Gen Z are presented as crucial. Important aspects such as social commerce, sustainability, and brand perception are also highlighted.
How and where do Gen Z twens shop online today, and what does that mean for sellers in e-commerce?
In this episode, host Lisa Haak talks with Michèl, Head of Creative and Partner at the Next Gen agency ZEAM, about a target group that is often underestimated or misunderstood.
Together, they take a look at how young buyers make purchasing decisions, why social media plays a central role in the inspiration phase, and why authenticity, transparency, and easy comparability are especially important.
Sellers also learn how they can position their eBay listings optimally for this target group, which keywords and Anglicisms they should use, and how important building trust is in order to better reach young buyers.
Tune in and learn something new!
Important links
eBay for Business on Facebook (https://www.facebook.com/ebayforbusiness.de/)
eBay for Business on Instagram (https://www.instagram.com/ebayforbusiness_deutschland/)
More info on the eBay podcast „Alles top. Gerne wieder!“ and our podcast hosts (https://www.ebay.de/verkaeuferportal/news/podcast)
Chapter markers
00:00:00 to 00:03:28: Introduction to Michèl & why Gen Z is important
00:03:28 to 00:05:44: Who belongs to Gen Z and how they are perceived today
00:05:44 to 00:09:41: Digital natives, social media & defining differences from other generations
00:09:41 to 00:13:05: Gen Z buying behavior and the role of social commerce
00:13:05 to 00:15:01: Social media, live shopping & opportunities for sellers
00:15:01 to 00:17:36: Sustainability, price awareness & brand perception
00:17:36 to 00:21:57: Building trust through transparency, comparability & simple shopping experiences
00:21:57 to 00:25:28: Customer loyalty, brand attachment & Michèl’s „Gerne nie wieder“
00:25:28 to 00:29:40: Language, Anglicisms & how sellers can better reach Gen Z
00:29:40 to 00:34:39: Communities instead of target groups & practical tips
