Gen Z shopping behavior: What retailers need to know now | Podcast

podcast@ebay · 2026-06-19T12:24:54.924263Z

How and where do Gen Z twens shop online today, and what does that mean for sellers in e-commerce?In this episode, host Lisa Haak talks with Michèl, Head of Creative and Partner at the Next Gen agency ZEAM, about a target group that is often underestimated or misunderstood.Together, they take a look at how young buyers make purchasing decisions, why social media plays a central role in the inspiration phase, and why authenticity, transparency, and easy comparability are especially important. Sellers also learn how they can position their eBay listings optimally for this target group, which keywords and Anglicisms they should use, and how important building trust is in order to better reach young buyers.Tune in and learn something new!This is embedded content from this provider: Podigee, of this type: rich, by this author: eBay Deutschland, with this title: Buying behavior of Gen Z: What sellers need to know now, with this description: How and where do Gen Z twens shop online today, and what does that mean for sellers in e-commerce? In this episode, host Lisa Haak talks with Michèl, Head of Creative and Partner at the Next Gen agency ZEAM, about a target group that is often underestimated or misunderstood. Together, they take a look at how young buyers make purchasing decisions, why social media plays a central role in the inspiration phase, and why authenticity, transparency, and easy comparability are especially important. Sellers also learn how they can position their eBay listings optimally for this target group, which keywords and Anglicisms they should use, and how important building trust is in order to better reach young buyers. Tune in and learn something new! **Important links** [eBay for Business on Facebook](https://www.facebook.com/ebayforbusiness.de/) [eBay for Business on Instagram](https://www.instagram.com/ebayforbusiness_deutschland/) [More info on the eBay podcast „Alles top. Gerne wieder!“ and our podcast hosts](https://www.ebay.de/verkaeuferportal/news/podcast) **Chapter markers** 00:00:00 to 00:03:28: Introduction to Michèl & why Gen Z is important 00:03:28 to 00:05:44: Who belongs to Gen Z and how they are perceived today 00:05:44 to 00:09:41: Digital natives, social media & defining differences from other generations 00:09:41 to 00:13:05: Gen Z buying behavior and the role of social commerce 00:13:05 to 00:15:01: Social media, live shopping & opportunities for sellers 00:15:01 to 00:17:36: Sustainability, price awareness & brand perception 00:17:36 to 00:21:57: Building trust through transparency, comparability & simple shopping experiences 00:21:57 to 00:25:28: Customer loyalty, brand attachment & Michèl’s „Gerne nie wieder“ 00:25:28 to 00:29:40: Language, Anglicisms & how sellers can better reach Gen Z 00:29:40 to 00:34:39: Communities instead of target groups & practical tipsImportant linkseBay for Business on Facebook (https://www.facebook.com/ebayforbusiness.de/)eBay for Business on Instagram (https://www.instagram.com/ebayforbusiness_deutschland/)More info on the eBay podcast „Alles top. Gerne wieder!“ and our podcast hosts (https://www.ebay.de/verkaeuferportal/news/podcast)Chapter markers00:00:00 to 00:03:28: Introduction to Michèl & why Gen Z is important00:03:28 to 00:05:44: Who belongs to Gen Z and how they are perceived today00:05:44 to 00:09:41: Digital natives, social media & defining differences from other generations00:09:41 to 00:13:05: Gen Z buying behavior and the role of social commerce00:13:05 to 00:15:01: Social media, live shopping & opportunities for sellers00:15:01 to 00:17:36: Sustainability, price awareness & brand perception00:17:36 to 00:21:57: Building trust through transparency, comparability & simple shopping experiences00:21:57 to 00:25:28: Customer loyalty, brand attachment & Michèl’s „Gerne nie wieder“00:25:28 to 00:29:40: Language, Anglicisms & how sellers can better reach Gen Z00:29:40 to 00:34:39: Communities instead of target groups & practical tipsThis is embedded content from this provider: YouTube, of this type: video, by this author: eBay for Business DE, with this title: New podcast episode on air: Gen Z shops differently. Are you selling accordingly? | eBay for Business DE,

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Gen Z shopping behavior: What retailers need to know now | Podcast | eBay Germany