Peak Season 2026: More revenue instead of a discount war
Summary: In the eBay Germany podcast episode, Lisa Haak discusses preparations for Peak Season 2026 in online retail with Martin Groß-Albenhausen. They talk about why December is becoming more important, customers searching for products earlier, and the role of marketplaces and AI in purchasing decisions. Other topics include pricing strategies, productivity through AI, and tips beyond Black Friday. One commenter expressed concerns about the use of gender-neutral language and English terms, which ultimately led him to turn off the podcast after 30 minutes.
Peak Season is just around the corner – and if you only get going on Black Friday, you're already too late. But what really matters when you're preparing your business?
In this podcast episode, Lisa Haak talks with the deputy CEO of the German E-Commerce and Mail Order Association, Martin Groß-Albenhausen, about current developments in online retail and what they mean concretely for your business.
You'll find out why December is becoming more important for sellers, why customers are starting their product search much earlier today, and what role marketplaces, social media, and AI play in purchase decisions. It also looks at how you can stand out despite price sensitivity and the discount battle.
Lisa and Martin also talk about how AI can make you more productive in day-to-day business and why it's worth looking beyond Black Friday and Christmas.
Curious? Then listen in now!
Important links
eBay for Business on Instagram (https://www.instagram.com/ebayforbusiness_deutschland/)
More info on the eBay podcast „Alles top. Gerne wieder!“ and on our podcast hosts (https://www.ebay.de/verkaeuferportal/news/podcast)
Peak Season One Pager: https://assets.ebay.com/share/80A60C0A-6D9E-4DC8-B08CC45C85FAA824?mediaId=DA538198-2652-46C9-85C5B651994711F7&utm_campaign=peak_season_2026&viewType=grid
Chapter markers
00:00:00 to 00:04:20: Introduction, presentation of Martin Groß-Albenhausen & e-commerce in transition
00:04:20 to 00:07:48: What does Peak Season mean today & why it lasts longer
00:07:48 to 00:11:06: Seasonality, purchase decisions & becoming visible early
00:11:06 to 00:14:20: December as the strongest month & the importance of Black Friday
00:14:20 to 00:17:54: Rising order frequency, logistics & challenges in Peak Season
00:17:54 to 00:22:27: Planning early, marketplaces & new ways of product discovery
00:22:27 to 00:27:36: Product data, customer needs & value instead of the lowest price
00:27:36 to 00:32:22: Seasonal products, micro-influencers & the limits of the discount battle
00:32:22 to 00:38:09: Discount strategies, margin pressure & data-based price optimization
00:38:09 to 00:46:25: „Gladly. Never again“, AI in retail & the most important tips for Peak Season
bricoflor-deutschland
·1 month agoHello, really interesting topics, but this gender-neutral language and the high proportion of English terms that can also be said in German made me decide to turn it off after 30 minutes.
Very unfortunate if eBay thinks it only wants to reach sellers under 30 anymore.