SEO & GEO: The keys to greater visibility on eBay
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Want to be at the very top of eBay’s search results? Then you’ve come to the right place! This episode is all about SEO — but not the SEO you know from websites. eBay has its own rules, and with GEO, the optimization for AI-generated answers, some exciting new possibilities are added.
Expert Andrea Engemann, Managing Director of the agency OnMaCon, knows her stuff inside out: her team specializes in retail media and product data for marketplaces. She explains what SEO and GEO are all about, how to optimize your listings perfectly, why structured data is a game changer, and how eBay’s search algorithm “Cassini” ticks.
Ready for more visibility? Then definitely tune in!
Discount code Smurfit Westrock eBay packaging materials: NEUEBAY20
**Important Links**
- More tips from Andrea on LinkedIn
- More information about eBay Open
- More information about packaging materials with the eBay logo
- eBay for Business on Facebook
- eBay for Business on Instagram
- More info on the eBay podcast “Alles top. Gerne wieder!” and our podcast hosts
** Chapter markers **
- 00:00:00 to 00:02:41: Intro
- 00:02:41 to 00:04:05: How does classic SEO differ from marketplace SEO?
- 00:04:05 to 00:13:01: How does the eBay search algorithm work and how do I optimize SEO for my listings?
- 00:13:54 to 00:22:48: How do I approach SEO optimization for my eBay listings?
- 00:22:48 to 00:24:29: Invitation to eBay Open 2025 including discount code
- 00:24:29 to 00:27:08: How can AI help with SEO optimization?
- 00:27:08 to 00:33:41: What is GEO and what does it mean for me and my listings?
- 00:33:41 to 00:35:52: Outro
Lisa : Do you want to appear right at the top of eBay’s search results? Then this episode is exactly right for you. Today it’s all about SEO, because SEO on eBay is very different from classic website SEO. And at the latest with GEO, the optimization for AI-generated answers, new challenges and opportunities are added. That’s why in this episode you’ll learn what these abbreviations mean, how you can optimize your listings in a targeted way, what role structured data plays, and what our search algorithm Cassini really wants.
Andrea : First I’d look at similar products together with me and see where I might be able to kill two birds with one stone in an optimization like that? Then as a next step I’d simply focus on top sellers or margin makers. That means products with a high margin, where it’s really worth investing time again. Because if I have a very cheap product with a low margin, honestly, if it’s not even a top performer, then I wouldn’t bother with it any further.
Lisa : Welcome to “Alles top. Gerne wieder!”, the eBay podcast about commerce and e-commerce. I’m Lisa Hack and today we’re talking about a topic that’s crucial for all sellers on eBay: SEO and GEO. Today we’re discussing this with Andrea Engemann: Andrea is Managing Director of the agency OnMaCon and, together with her team, helps sellers position their products optimally on marketplaces like eBay. So she brings a lot of practical experience and today she’ll tell you what matters in eBay SEO and how GEO will affect the visibility of your products in the future. Welcome to the podcast, Andrea!
Andrea : Hi, thanks for having me!
Lisa : Andrea, I think we can be super open. It’s just after nine, and we drove here together by car this morning. And you’d think we would have prepared for the podcast.
Andrea : Didn’t work out so well.
Lisa : Didn’t work out so well. Do you want to tell our listeners what we actually talked about before the podcast?
Andrea : Lisa and I, I’d say we share a common passion. And that’s trash TV. And thanks to Lisa, I’m now the proud owner of a new Joyn subscription again, because of course we had to talk about Villa der Versuchung one more time.
Lisa : And to be fair, we briefly considered whether we needed to change the focus of this episode, because we’d really have a lot to talk about there, I’d say.
Andrea : Definitely. I think that calls for a new chatty podcast.
Lisa : A “Alles top. Gerne wieder!” spin-off trash TV edition. I think we’ll discuss that again. But I’m really glad that today we’re both talking about SEO. SEO is a term people generally know, but it’s also super relevant for eBay. Can you help us understand what SEO and marketplace SEO are?
Andrea : Of course! So SEO classically means Search Engine Optimization, meaning optimizing websites to create visibility in search engines for relevant search queries, in other words, to be found for the right keywords. And marketplace SEO is basically the same thing, but it refers to products on platforms like eBay or Amazon or other marketplaces.
Lisa : So both are about optimizing for visibility. But how does my SEO optimization for Google differ from SEO on the marketplace?
Andrea : Well, with marketplace SEO I optimize my product listing, meaning the product detail pages and also what is stored in the technical background, so that my products are findable. That means the focus is on product data, and of course you have to pay attention to a few things, because every marketplace has its own algorithm and standard SEO tips can’t be transferred one to one.
Lisa : Yes, I think that’s often the challenge for our sellers too: understanding the marketplace properly and then understanding: how do I even do this visibility thing, right?
Andrea : Exactly.
Lisa : And if we look at eBay today, since we’re an eBay podcast, can you give us a bit of insight into how eBay search and visibility on eBay work? Maybe a quick overview of the eBay algorithm.
Andrea : Exactly, so every marketplace works differently and eBay’s algorithm works differently from Amazon’s. On eBay it’s called “Cassini” and exactly how it works, well, I hope you’ll explain that to me again in a moment. But what is already known is that different criteria are taken into account. It’s partly about classic SEO topics like title, item specifics, categories, but also criteria like price, shipping, return policies, ratings, conversions, etc. But I do hope you can actually give us another secret insight into Cassini.
Lisa : It’s funny that you say Cassini now, because I’ve been with eBay since 2013 and Cassini is a term I first heard from external “non-eBay people” and thought: Cassini, somehow Cassies, Cabanossi, can you eat that? And it took me a while to understand that it’s the algorithm and that it’s such a closely guarded secret, similar to the Coca-Cola recipe. And you said it correctly just now: there are many different points that trigger Cassini. Similar to social media networks, an algorithm like this changes and you always have to look at what are the individual points that contribute to my getting visibility. And I’m really sorry, Andrea, but I won’t be able to tell you today exactly how Cassini works. But we can see if we can break the whole thing down a bit and look at what the individual points are that you’ve identified in your work with sellers. And what do we know from eBay? But I won’t be bringing the exact Coca-Cola-Cassini recipe today.
Andrea : You can always try.
Lisa : You can try, always good. But let’s go straight in: in your opinion, or based on your observations, what are the most important things that sellers absolutely need to pay attention to or optimize in an eBay listing?
Andrea : So generally, with marketplace listings the title is super important, and that’s also true on eBay. It should be clear and keyword-rich, but not stuffed full of keywords. So if you’re selling a coffee machine, it doesn’t need to be coffee machine, espresso machine, coffee maker. That comes across as rather unserious. You shouldn’t do that...
Lisa : That’s interesting, because I thought a synonym search always made total sense.
Andrea : Synonyms, yes, but so many repetitions of the same term and then right after each other in the title doesn’t make much sense. So synonyms can be used well, also in description texts. But a title that’s just stuffed like that comes across as unserious too. Then conversion suffers, and that’s important for SEO as well. Second: item specifics. And I’d almost rate those as even more important than the title. They should be complete. And not just the mandatory ones, but really everything you have should be included. The description is important; it should be structured and helpful. Images should be there and they should also be high quality, numerous, and somehow informative. And a suitable category is also very important.
Lisa : Yes, what I always say is that through your online offering you have to create some kind of picture of the product for the person behind the computer or the phone, and then contribute to a purchase decision. And a purchase decision can only be made with information and the right mental picture, right?
Andrea : Exactly, you don’t have a salesperson who can advise you. You can’t pick up the product and look at it from all sides. So you have to manage to convey that on your product detail page.
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Lisa : You talked about structure and said item specifics are, in your view, almost more important than the title. We also have structured attributes such as technical characteristics or product specifications. Why are they so crucial for visibility?
Andrea : They’re so crucial because they’re the basis for the filters. That means if I’m in search, and we Germans just love filtering when buying online, and I select a certain attribute that hasn’t been maintained, then my product is basically invisible. And to avoid that, I should really provide as much information as possible. More is more here. The more the better. Give the product as many characteristics and attributes as possible. As many properties as possible to really be optimally visible.
Lisa : And that can’t hurt, right? So, more is more.
Andrea : Exactly, more is more. It doesn’t hurt, quite the opposite. That’s really important and it’s becoming more and more important too. We’ll come back to that later as well.
Lisa : What are the typical mistakes when you first talk to a seller? The typical mistakes that keep showing up in listings.
Andrea : Exactly, it starts with duplicates in the title, as I just said. That means people don’t really feel like buying when they read the title. Then only the mandatory specifics are filled in, because none of us has time. Somebody has to do it. I understand that too, but it’s really, really important—you should take the time. Descriptions are too short or just a string of synonyms. So no real USPs and no questions answered. Products in the wrong category is another classic. Bad images. And what I have to say is that what happens most often of all is that sellers don’t take care of it and then wonder why it doesn’t work. And eBay just doesn’t work in a way where you make everything look nice once and then sit back. Because of the many other factors involved, you really have to stay on top of it and keep working on it continuously.
Lisa : I think that’s an incredibly important point. So, as we said at the beginning, every marketplace works differently. So you can’t just upload one product description and one title from your ERP system or a multichannel tool for all marketplaces and expect it to work. I think that’s a misconception many people have, right?
Andrea : Exactly, yes.
Lisa : And second: eBay is basically the dinosaur among marketplaces. We’ve been around for so long. So many sellers started with eBay. And what I’ve noticed in conversations is that many people say: well, we’ve always done it this way, or we list products and then we never look at them again. Is that some kind of marketplace fatigue that sets in the longer you’ve been on a marketplace?
Andrea : I think it’s also a bit of fear, yes? This “never change a running system.” I don’t want to break anything. But that may work if everything is going really well. But if you’re not satisfied with performance, then that’s not such a good strategy, I’d say. And listing history, for example, is also very important on eBay and it matters for visibility too. And if I have a lot of products there that haven’t generated any sales over a long period, then that actually hurts overall visibility a lot.
Lisa : Totally. And if you break that down into classic SEO measures that you may also know from Google, what are the classic SEO measures that influence my ranking?
Andrea : Yes, as I said, the right keywords need to be included, but of course in a way that feels natural and that doesn’t repeat them disproportionately often. And in fact, it helps to provide as much information as possible.
Lisa : Before we learn more about how Andrea approaches SEO analysis and what tips she has for you, we want to know something: how much do you actually deal with SEO and GEO today? Tell us! And if you’re listening through the Spotify app right now, you can answer directly via the Q&A function in the app.
Lisa : Andrea, I said it in the intro, you work at an agency, or you’re the managing director of an agency. I want to look at things a bit from the agency perspective with you, because you deal a lot with eBay, which I personally think is great. But especially for sellers, because they may not have that much time or the capacity to build up that kind of expertise around something like marketplace SEO. When you take on a new client, how do you start analyzing the eBay shop or eBay listings?
Andrea : First of all, before we even look into the account, we naturally have a conversation with the seller to see: which product ranges are the focus? What are the individual challenges? And every account is truly different, and every range is different too. That means that’s always the tricky part for us—we have to think things through a little differently each time. But the usual process is: we first look at the performance data, meaning we look at which products are doing well and which are not doing well at all, and then once we’ve identified the top sellers, those are the ones we look at first and...
Lisa : And how do you identify them?
Andrea : So, top sellers— which products generate the most revenue? I mean, very, very plainly. There’s not much magic to it. And those are the ones we look at first and then, of course, check all the factors I mentioned earlier. So we look at how the titles are structured, what the description text looks like, how many images were added, whether the right category was chosen? Because that, as I said earlier too, is a classic. If I have a product in the wrong category, then I simply won’t be found. So here’s another practical tip: just search for the product yourself on eBay and see what category is suggested there—that’s usually pretty good, I’d take that.
Lisa : That’s a good, good tip. So if I’m selling a cordless drill, where are my competitors selling it? And I use the same category. On categories, I have a small follow-up question: on eBay there’s the option to add a second category. Is that something you recommend?
Andrea : Yes.
Lisa : That’s the... okay, great, thanks! Then we’ll take that now.
Andrea : Well, it depends, which is the answer nobody ever wants to hear. Most of the time I’d say... in many cases it makes sense to do it.
Lisa : Okay, but it costs, right?
Andrea : It costs, yes.
Lisa : Would you recommend looking at which products it’s worth it for, and saying, okay, more visibility for the top performers? Or is it something you’d rather use for the low performers, because there may also be category distinctions or ambiguity in the category there?
Andrea : Exactly, it’s naturally always a bit assortment-dependent, so you do have to look at which products it’s worth it for. And for top sellers I’d definitely say yes, because there you simply have another opportunity to push them further. But also for products that aren’t performing so well right now and figuring out which of those have potential is usually a bit more difficult. You really have to talk it through, and as a seller you really need to look at: okay, if I’m also selling on other platforms, which products are doing well there, and compare that. It could be Google Shopping, but it could also be another marketplace, and then see okay, how does that compare with eBay performance? I put it all on top of each other and there are definitely products that should be doing much better. Sometimes it’s also just a gut feeling—you can trust that too. And for those you should naturally pay special attention as well.
Lisa : And if we take a look at the low performers: if an item has been listed for a long time and simply no longer works, but maybe used to work, is your recommendation to delete it and relist it? Because that’s a question I get asked often. You said earlier that an item’s history contributes a lot to visibility, but sellers often also feel that the history gets carried along and that an item really needs a fresh start.
Andrea : Well, a good history is of course great, but if I haven’t sold an item for a longer period, then I’d also say: get rid of it. So better to relist it. And we actually do that very regularly with our clients, relisting products.
Lisa : So always look at the history. If the history is no longer positive, then consider simply relisting an item, but optimized, right?
Andrea : Yes, that would be good. I wouldn’t do it exactly the same again, but relist the revised version. If it was already top-optimized before, then you can simply “re-list” it to give it a refresh.
Lisa : Let’s briefly talk about the role of product images, because I feel there’s often untapped potential there. Especially when you think again about this being the storefront for my products.
Andrea : The image is the first thing you see. That means the common mistake is just using a generic image or using far too few images. So here too, more is more, use lots of images, use everything you can, and really try to show different angles. Because I can’t pick up the product and inspect it. So I need views from different sides somehow. I need detailed views, and of course they also have to be professional.
Lisa : I think that’s also... especially images and image generation is something AI will help us enormously with, right? So we know the first image has to be cut out so it can also be used for Google Shopping, for example. But do you use AI for, say, putting the product into context or for revising the images?
Andrea : We actually don’t do that much with images, so we’re more in an advisory role there. But of course we also use AI for content when we create content, which in the image area happens less. But it’s definitely a good option and it will revolutionize the whole thing again, yes.
Lisa : So you’re saying you don’t do that much with images, because content comes more from the sellers when it comes to images. Prices are a super hotly debated topic on marketplaces and pricing. And price definitely has an impact on visibility too. From an SEO perspective, how much do you get involved in pricing or advising on it?
Andrea : Exactly, advice is a good keyword there. Price isn’t a pure SEO criterion. There’s obviously much more to it. But since it’s part of the overall evaluation by the algorithm, it’s of course important to look at it. And it has to be an attractive product. And for eBay in particular, value for money is part of that. We like to do a competitive analysis, look at what the market environment is like in terms of price, and you have to try to find the “sweet spot.” Too expensive means nobody buys, too cheap is bad for my margin, because in the end it has to pay off. So my goal is actually to find a balanced price at which it gets bought. But where I still make some money on it. And as an agency we simply work closely with the sellers and support them with competitive analyses or advice.
Lisa : I can imagine that this is a really difficult balancing act, right? And that’s probably something we can transfer to the whole algorithm: testing is key.
Andrea : Exactly: test, test, test.
Lisa : And for many listeners out there, they’ll now be wondering: Andrea works for an agency. I do this for myself. Maybe I only have ten or twelve listings, I can handle that. But there are also sellers with thousands of listings. Where do you start there? At the agency? Or what would you also give as guidance to sellers who can’t afford an agency right now, to get them started?
Andrea : I’d always go from the big to the small, meaning I’d first cluster things. I’d first look at similar products together and see where I can maybe kill two birds with one stone in an optimization like that. Then I’d next focus on top sellers or margin makers. That means products with a high margin, where it’s really worth investing time again. Because if I have a very cheap product with a low margin, honestly, if it’s not even a top performer, then I wouldn’t bother with it any further. So, really dive in there and see how I prioritize.
Lisa : I think that’s a great tip: focus more on margin and top sellers. Because it can be overwhelming if suddenly the task is to work on more than 1,000 listings.
Andrea : Totally. And it doesn’t stop at SEO either. But maybe that’s a topic for another podcast episode, because...
Lisa : I can tell, you’re inviting yourself onto other podcasts and future episodes here—I like that. Andrea, for whom does using an agency make sense, and when does “do it yourself” make sense?
Andrea : “Do it yourself” or in-house support makes sense if, as a seller, I have both the capacity and the know-how for it. Just to put it simply. If I only have the capacity but lack the know-how, then I’d recommend getting advice or a potential analysis with a workshop from an agency. If I have neither, then the agency can also help operationally. But of course I also know that a certain sales volume is necessary and decisive for that. And of course you have to weigh that up.
Lisa : We’ll be right back with the podcast. But you’ve probably already heard: our eBay OPEN is back. After a two-year break, I’m very happy to invite you once again to eBay OPEN, our biggest seller event of the year. Celebrate with us a day full of inspiration, networking, growth opportunities for your business and 30 years of eBay. When and where exactly? On September 25, 2025 from 9:30 a.m. at BrewDog Dog Tap here with us in Berlin. What are the highlights of our eBay OPEN? Of course, a keynote on the strategy of eBay Germany and eBay in general. Under the theme “Embrace the Future with AI” we’ll look at artificial intelligence and the whole thing as a future trend, how it will accompany us. We’ll give market outlooks and take a joint look at Gen Z, because that’s a target group we should all feel a little closer to. We’ve prepared many masterclasses for you in which you can take away a lot of knowledge for your eBay business. And we also want to give you the chance to network with others. So learning from each other is the goal of eBay OPEN and a fantastic reason to simply buy a ticket and come along. We’ll round off the day with a little party and, as a loyal listener of this podcast, we even have a code for you. It gives you 10% off the ticket price. The code is “ATGW10,” “Alles top. Gerne wieder! Ten.” Tickets can be found at eBay.de/events/ebay-open. And now hurry, buy your tickets and enjoy the rest of the podcast!
Lisa : Earlier we briefly talked about using AI or AI for images. Do you use AI at the agency for optimizing items in general, item descriptions for example, or finding synonyms?
Andrea : Yes, we use AI as support for our processes, exactly. Of course a human still has to take a look, but... and we test a lot with it too. I think if I said now... Yes, we do, we just press a button and everything optimizes itself automatically. Then we’d become a bit obsolete as an agency. So finding a good middle ground between using AI and really bringing in the know-how from 20 years of agency experience is the way to go.
Lisa : And I’m very glad you said that a person still has to review it, because I think this is the place to say that all sellers are responsible for their own eBay listings, legally as well. And I really want to stress that even when you work with AI, make sure everything is accurate, even if you use eBay’s own tools. We have a tool called “Magical Listing,” which I think is... a typical fancy eBay title we came up with there. But when you look at what it is, it is also a bit magical, because it creates an eBay listing from a photo, which for an iPhone, for example, is a bit more difficult because from just a photo you don’t have the technical details. That means you have to feed those in. But recently we saw an example of a baseball trading card from the US, and a photo was taken and in the end it became a complete listing that could then be published at the push of a button after a check, which of course is an enormous time saver if I don’t have to put the whole thing together myself or be an expert in this area. For the product I’m selling. And this whole “eBay Magical Listing” now also exists in “bulk,” so I can upload many different photos via a CSV file and then get my whole litany of items out of it. And I think that’s already very “magical.” But it should also be said: the devil is in the details with AI and the whole thing should be checked. But, as if I’d built this bridge, Andrea: AI brings us a little to our second perspective for today. SEO becomes GEO. And I think GEO is something many people think of as geology, but not quite yet of what’s behind it. Would you like to explain what GEO is?
Andrea : Yes, well first I have to say, I think GEO as a term—we couldn’t have come up with anything better there, because as you already said, I thought too: wasn’t there a magazine or something where...
Lisa : Yes, Geolino too, for kids!
Andrea : Exactly! While SEO stands for Search Engine Optimization, GEO stands for Generative Engine Optimization, which is also a bit of a tongue twister. So, well, until there’s a new term, let’s just say GEO. And it simply means optimization for AI models like ChatGPT. So the goal is to design the listing so that it appears in AI answers, or the product is suggested, or—it’s not just the listing, GEO is very broad, for all areas too. But exactly, your goal is to be suggested in AI answers.
Lisa : Yes, basically it’s preparation for the fact that not search engines or eBay search itself find your item, but that large language models like ChatGPT or Gemini at Google can access the data. And what I find super fascinating from my own search behavior is that when I go to Google nowadays, I very rarely click on the individual pages, because the Gemini-prepared answer to my Googled question often already gives me the answer. If we transfer that to online shopping, that doesn’t mean SEO has lost relevance right now, because many people are still searching for items on eBay. But it is a topic we need to address so that AI can also access my content when people search on other platforms, right?
Andrea : Yes, especially if you really look at how a user journey will change in the coming years. And now you can already imagine it: if I ask ChatGPT about a product, I’m already very far along in my purchase decision, to be honest, because I already have an idea, I already have a concrete use case, I’m already ready to click the buy button. Whereas otherwise, while browsing, I might go about things differently... but that’s precisely why these are such valuable placements once the AI has discovered me and suggests me. And yes, that’s why it will keep increasing, it won’t go away. And now we have to see what we can do to be suggested with our products too.
Lisa : Yes, you just said it, being suggested by the products or found by AI. And that being found is also what SEO is about. What would you say are the things that sellers now... or the listeners of this podcast, what do they need to deal with so their items are optimized for GEO too?
Andrea : So the good news is that everything we talked about before still applies. That means item specifics still matter, an appealing title, images, descriptions, etc. But of course there are a few things you need to pay attention to. You have to understand that GEO isn’t about classic keywords or synonyms. I think synonyms are becoming less important anyway, because AI recognizes on its own that something is a synonym. It’s about recognizing and capturing user intent or search intent. And there are a few things to keep in mind. We already talked about item specifics earlier and how important they are. So anyone who thought earlier, well, maybe they won’t be that important after all, no, they are even more important now, because precisely this structured information, like attributes and item specifics, is important so the AI can understand what kind of product it is and what it’s for. And the clearer and more complete the data, the greater the chance of visibility.
Lisa : And I think that’s really a call-out to an episode we’ll have to record in the future, because we’re all in this process at the same time. So the shift from SEO to GEO, or generally using AI for shopping, I think we’re at a turning point right now that we all need to look at and shape together. And for me it’s simply about staying up to date and finding out what eBay offers me, what agencies like yours offer in terms of tools or insights that help me, because it won’t become any less important.
Andrea : No, and in fact it’s not only important for listing on eBay, but if I also sell elsewhere—my own shop, other platforms—I naturally have exactly the same issue.
Lisa : And many people, especially as more and more descriptions or items are generated by AI, have less trust that the item is really the one I’ll receive. And to be honest, that can also be transferred to SEO. How do I build trust with end customers that my product description is correct and that they really hold in their hands the item they’ll actually receive?
Andrea : Well, of course I shouldn’t make anything up, and I should check again what the AI came up with when it generates my description. The information has to be truthful, and it has to be easy to understand so the AI can also understand the product. That means the description shouldn’t just be a random jumble of everything, but should include a certain structure. And I think that’s actually a tip I gave years ago too. Just look at your reviews, if you have product reviews, what are people writing and what questions are they asking you? And answer those in advance. So: what application is the product suitable for? What are examples, what are details, what might the product not be able to do? In short, provide as much truthful information as possible.
Lisa : What you just said immediately triggers a conversation we had with Michael Atug on this podcast. And he said something I found very interesting at the time: they regularly talk to their customer service and ask, hey, what triggers the most customer inquiries for you? And from that they figured out what’s missing in our product description too, and why do we have so many inquiries about product XYZ.
Andrea : Exactly—that’s exactly it. If you transfer it to fashion, I’d also always say: look at your return reasons. And if everyone writes for one size: too small for me! then maybe I need to include different size information.
Lisa : Andrea, we’re slowly... I hardly dare say it, but we’re at the end of this really lovely podcast recording, and I’m glad we found a few topics we’ll have to talk about again very soon. To wrap up, I’d like to ask you: whether privately or at your agency, is there some open question, some topic you’d really like to dive into? Something that’s been on your to-do list for a long time. Something that’s your next learning step. Just like our listeners now have a lot to do with SEO.
Andrea : Actually, yes. And I’m very glad you’re asking, because if I say it on the podcast, I have to do it too.
Lisa : Yes, that’s a bit of listener pressure here too.
Andrea : Accountability, yes. So I’ve been dealing with the topic of longevity and everything that goes with it for a little while now. And I recently listened to a podcast about running. And I thought, I used to run too, really liked it. Then I got injured, then I never started again. And I kept thinking, well, maybe it’s time again, I don’t know. Then I thought, well, not this year anymore. So this is clearly a topic for 2026. I wrote it in a note on my phone: start running again in 2026. And then I went for a walk and all these runners came towards me and every time I thought, oh, that could be me. So what did I do? I booked a running analysis and that’s next week. And then it starts.
Lisa : Andrea, we’ll see you again soon at eBay OPEN on the 25th of September.
Andrea : I’ll come on foot!
Lisa : I was just about to say, if you don’t run here. No, great. Thank you so, so much. That’s it from us on the topic of SEO and GEO. And we hope you now have a slightly clearer picture of how you can make your products on eBay even more visible. Whether with structured data, strong titles, or simply with more focus on users. I think we said it: small changes can make a really, really big difference. Look at where your potential lies and put it into action. And at this point, a big, big thank you to Andrea for your many practical tips, and of course thank you all for listening.
Andrea : Thanks for having me!
Andrea : First I’d look at similar products together with me and see where I might be able to kill two birds with one stone in an optimization like that? Then as a next step I’d simply focus on top sellers or margin makers. That means products with a high margin, where it’s really worth investing time again. Because if I have a very cheap product with a low margin, honestly, if it’s not even a top performer, then I wouldn’t bother with it any further.
Lisa : Welcome to “Alles top. Gerne wieder!”, the eBay podcast about commerce and e-commerce. I’m Lisa Hack and today we’re talking about a topic that’s crucial for all sellers on eBay: SEO and GEO. Today we’re discussing this with Andrea Engemann: Andrea is Managing Director of the agency OnMaCon and, together with her team, helps sellers position their products optimally on marketplaces like eBay. So she brings a lot of practical experience and today she’ll tell you what matters in eBay SEO and how GEO will affect the visibility of your products in the future. Welcome to the podcast, Andrea!
Andrea : Hi, thanks for having me!
Lisa : Andrea, I think we can be super open. It’s just after nine, and we drove here together by car this morning. And you’d think we would have prepared for the podcast.
Andrea : Didn’t work out so well.
Lisa : Didn’t work out so well. Do you want to tell our listeners what we actually talked about before the podcast?
Andrea : Lisa and I, I’d say we share a common passion. And that’s trash TV. And thanks to Lisa, I’m now the proud owner of a new Joyn subscription again, because of course we had to talk about Villa der Versuchung one more time.
Lisa : And to be fair, we briefly considered whether we needed to change the focus of this episode, because we’d really have a lot to talk about there, I’d say.
Andrea : Definitely. I think that calls for a new chatty podcast.
Lisa : A “Alles top. Gerne wieder!” spin-off trash TV edition. I think we’ll discuss that again. But I’m really glad that today we’re both talking about SEO. SEO is a term people generally know, but it’s also super relevant for eBay. Can you help us understand what SEO and marketplace SEO are?
Andrea : Of course! So SEO classically means Search Engine Optimization, meaning optimizing websites to create visibility in search engines for relevant search queries, in other words, to be found for the right keywords. And marketplace SEO is basically the same thing, but it refers to products on platforms like eBay or Amazon or other marketplaces.
Lisa : So both are about optimizing for visibility. But how does my SEO optimization for Google differ from SEO on the marketplace?
Andrea : Well, with marketplace SEO I optimize my product listing, meaning the product detail pages and also what is stored in the technical background, so that my products are findable. That means the focus is on product data, and of course you have to pay attention to a few things, because every marketplace has its own algorithm and standard SEO tips can’t be transferred one to one.
Lisa : Yes, I think that’s often the challenge for our sellers too: understanding the marketplace properly and then understanding: how do I even do this visibility thing, right?
Andrea : Exactly.
Lisa : And if we look at eBay today, since we’re an eBay podcast, can you give us a bit of insight into how eBay search and visibility on eBay work? Maybe a quick overview of the eBay algorithm.
Andrea : Exactly, so every marketplace works differently and eBay’s algorithm works differently from Amazon’s. On eBay it’s called “Cassini” and exactly how it works, well, I hope you’ll explain that to me again in a moment. But what is already known is that different criteria are taken into account. It’s partly about classic SEO topics like title, item specifics, categories, but also criteria like price, shipping, return policies, ratings, conversions, etc. But I do hope you can actually give us another secret insight into Cassini.
Lisa : It’s funny that you say Cassini now, because I’ve been with eBay since 2013 and Cassini is a term I first heard from external “non-eBay people” and thought: Cassini, somehow Cassies, Cabanossi, can you eat that? And it took me a while to understand that it’s the algorithm and that it’s such a closely guarded secret, similar to the Coca-Cola recipe. And you said it correctly just now: there are many different points that trigger Cassini. Similar to social media networks, an algorithm like this changes and you always have to look at what are the individual points that contribute to my getting visibility. And I’m really sorry, Andrea, but I won’t be able to tell you today exactly how Cassini works. But we can see if we can break the whole thing down a bit and look at what the individual points are that you’ve identified in your work with sellers. And what do we know from eBay? But I won’t be bringing the exact Coca-Cola-Cassini recipe today.
Andrea : You can always try.
Lisa : You can try, always good. But let’s go straight in: in your opinion, or based on your observations, what are the most important things that sellers absolutely need to pay attention to or optimize in an eBay listing?
Andrea : So generally, with marketplace listings the title is super important, and that’s also true on eBay. It should be clear and keyword-rich, but not stuffed full of keywords. So if you’re selling a coffee machine, it doesn’t need to be coffee machine, espresso machine, coffee maker. That comes across as rather unserious. You shouldn’t do that...
Lisa : That’s interesting, because I thought a synonym search always made total sense.
Andrea : Synonyms, yes, but so many repetitions of the same term and then right after each other in the title doesn’t make much sense. So synonyms can be used well, also in description texts. But a title that’s just stuffed like that comes across as unserious too. Then conversion suffers, and that’s important for SEO as well. Second: item specifics. And I’d almost rate those as even more important than the title. They should be complete. And not just the mandatory ones, but really everything you have should be included. The description is important; it should be structured and helpful. Images should be there and they should also be high quality, numerous, and somehow informative. And a suitable category is also very important.
Lisa : Yes, what I always say is that through your online offering you have to create some kind of picture of the product for the person behind the computer or the phone, and then contribute to a purchase decision. And a purchase decision can only be made with information and the right mental picture, right?
Andrea : Exactly, you don’t have a salesperson who can advise you. You can’t pick up the product and look at it from all sides. So you have to manage to convey that on your product detail page.
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Lisa : You talked about structure and said item specifics are, in your view, almost more important than the title. We also have structured attributes such as technical characteristics or product specifications. Why are they so crucial for visibility?
Andrea : They’re so crucial because they’re the basis for the filters. That means if I’m in search, and we Germans just love filtering when buying online, and I select a certain attribute that hasn’t been maintained, then my product is basically invisible. And to avoid that, I should really provide as much information as possible. More is more here. The more the better. Give the product as many characteristics and attributes as possible. As many properties as possible to really be optimally visible.
Lisa : And that can’t hurt, right? So, more is more.
Andrea : Exactly, more is more. It doesn’t hurt, quite the opposite. That’s really important and it’s becoming more and more important too. We’ll come back to that later as well.
Lisa : What are the typical mistakes when you first talk to a seller? The typical mistakes that keep showing up in listings.
Andrea : Exactly, it starts with duplicates in the title, as I just said. That means people don’t really feel like buying when they read the title. Then only the mandatory specifics are filled in, because none of us has time. Somebody has to do it. I understand that too, but it’s really, really important—you should take the time. Descriptions are too short or just a string of synonyms. So no real USPs and no questions answered. Products in the wrong category is another classic. Bad images. And what I have to say is that what happens most often of all is that sellers don’t take care of it and then wonder why it doesn’t work. And eBay just doesn’t work in a way where you make everything look nice once and then sit back. Because of the many other factors involved, you really have to stay on top of it and keep working on it continuously.
Lisa : I think that’s an incredibly important point. So, as we said at the beginning, every marketplace works differently. So you can’t just upload one product description and one title from your ERP system or a multichannel tool for all marketplaces and expect it to work. I think that’s a misconception many people have, right?
Andrea : Exactly, yes.
Lisa : And second: eBay is basically the dinosaur among marketplaces. We’ve been around for so long. So many sellers started with eBay. And what I’ve noticed in conversations is that many people say: well, we’ve always done it this way, or we list products and then we never look at them again. Is that some kind of marketplace fatigue that sets in the longer you’ve been on a marketplace?
Andrea : I think it’s also a bit of fear, yes? This “never change a running system.” I don’t want to break anything. But that may work if everything is going really well. But if you’re not satisfied with performance, then that’s not such a good strategy, I’d say. And listing history, for example, is also very important on eBay and it matters for visibility too. And if I have a lot of products there that haven’t generated any sales over a long period, then that actually hurts overall visibility a lot.
Lisa : Totally. And if you break that down into classic SEO measures that you may also know from Google, what are the classic SEO measures that influence my ranking?
Andrea : Yes, as I said, the right keywords need to be included, but of course in a way that feels natural and that doesn’t repeat them disproportionately often. And in fact, it helps to provide as much information as possible.
Lisa : Before we learn more about how Andrea approaches SEO analysis and what tips she has for you, we want to know something: how much do you actually deal with SEO and GEO today? Tell us! And if you’re listening through the Spotify app right now, you can answer directly via the Q&A function in the app.
Lisa : Andrea, I said it in the intro, you work at an agency, or you’re the managing director of an agency. I want to look at things a bit from the agency perspective with you, because you deal a lot with eBay, which I personally think is great. But especially for sellers, because they may not have that much time or the capacity to build up that kind of expertise around something like marketplace SEO. When you take on a new client, how do you start analyzing the eBay shop or eBay listings?
Andrea : First of all, before we even look into the account, we naturally have a conversation with the seller to see: which product ranges are the focus? What are the individual challenges? And every account is truly different, and every range is different too. That means that’s always the tricky part for us—we have to think things through a little differently each time. But the usual process is: we first look at the performance data, meaning we look at which products are doing well and which are not doing well at all, and then once we’ve identified the top sellers, those are the ones we look at first and...
Lisa : And how do you identify them?
Andrea : So, top sellers— which products generate the most revenue? I mean, very, very plainly. There’s not much magic to it. And those are the ones we look at first and then, of course, check all the factors I mentioned earlier. So we look at how the titles are structured, what the description text looks like, how many images were added, whether the right category was chosen? Because that, as I said earlier too, is a classic. If I have a product in the wrong category, then I simply won’t be found. So here’s another practical tip: just search for the product yourself on eBay and see what category is suggested there—that’s usually pretty good, I’d take that.
Lisa : That’s a good, good tip. So if I’m selling a cordless drill, where are my competitors selling it? And I use the same category. On categories, I have a small follow-up question: on eBay there’s the option to add a second category. Is that something you recommend?
Andrea : Yes.
Lisa : That’s the... okay, great, thanks! Then we’ll take that now.
Andrea : Well, it depends, which is the answer nobody ever wants to hear. Most of the time I’d say... in many cases it makes sense to do it.
Lisa : Okay, but it costs, right?
Andrea : It costs, yes.
Lisa : Would you recommend looking at which products it’s worth it for, and saying, okay, more visibility for the top performers? Or is it something you’d rather use for the low performers, because there may also be category distinctions or ambiguity in the category there?
Andrea : Exactly, it’s naturally always a bit assortment-dependent, so you do have to look at which products it’s worth it for. And for top sellers I’d definitely say yes, because there you simply have another opportunity to push them further. But also for products that aren’t performing so well right now and figuring out which of those have potential is usually a bit more difficult. You really have to talk it through, and as a seller you really need to look at: okay, if I’m also selling on other platforms, which products are doing well there, and compare that. It could be Google Shopping, but it could also be another marketplace, and then see okay, how does that compare with eBay performance? I put it all on top of each other and there are definitely products that should be doing much better. Sometimes it’s also just a gut feeling—you can trust that too. And for those you should naturally pay special attention as well.
Lisa : And if we take a look at the low performers: if an item has been listed for a long time and simply no longer works, but maybe used to work, is your recommendation to delete it and relist it? Because that’s a question I get asked often. You said earlier that an item’s history contributes a lot to visibility, but sellers often also feel that the history gets carried along and that an item really needs a fresh start.
Andrea : Well, a good history is of course great, but if I haven’t sold an item for a longer period, then I’d also say: get rid of it. So better to relist it. And we actually do that very regularly with our clients, relisting products.
Lisa : So always look at the history. If the history is no longer positive, then consider simply relisting an item, but optimized, right?
Andrea : Yes, that would be good. I wouldn’t do it exactly the same again, but relist the revised version. If it was already top-optimized before, then you can simply “re-list” it to give it a refresh.
Lisa : Let’s briefly talk about the role of product images, because I feel there’s often untapped potential there. Especially when you think again about this being the storefront for my products.
Andrea : The image is the first thing you see. That means the common mistake is just using a generic image or using far too few images. So here too, more is more, use lots of images, use everything you can, and really try to show different angles. Because I can’t pick up the product and inspect it. So I need views from different sides somehow. I need detailed views, and of course they also have to be professional.
Lisa : I think that’s also... especially images and image generation is something AI will help us enormously with, right? So we know the first image has to be cut out so it can also be used for Google Shopping, for example. But do you use AI for, say, putting the product into context or for revising the images?
Andrea : We actually don’t do that much with images, so we’re more in an advisory role there. But of course we also use AI for content when we create content, which in the image area happens less. But it’s definitely a good option and it will revolutionize the whole thing again, yes.
Lisa : So you’re saying you don’t do that much with images, because content comes more from the sellers when it comes to images. Prices are a super hotly debated topic on marketplaces and pricing. And price definitely has an impact on visibility too. From an SEO perspective, how much do you get involved in pricing or advising on it?
Andrea : Exactly, advice is a good keyword there. Price isn’t a pure SEO criterion. There’s obviously much more to it. But since it’s part of the overall evaluation by the algorithm, it’s of course important to look at it. And it has to be an attractive product. And for eBay in particular, value for money is part of that. We like to do a competitive analysis, look at what the market environment is like in terms of price, and you have to try to find the “sweet spot.” Too expensive means nobody buys, too cheap is bad for my margin, because in the end it has to pay off. So my goal is actually to find a balanced price at which it gets bought. But where I still make some money on it. And as an agency we simply work closely with the sellers and support them with competitive analyses or advice.
Lisa : I can imagine that this is a really difficult balancing act, right? And that’s probably something we can transfer to the whole algorithm: testing is key.
Andrea : Exactly: test, test, test.
Lisa : And for many listeners out there, they’ll now be wondering: Andrea works for an agency. I do this for myself. Maybe I only have ten or twelve listings, I can handle that. But there are also sellers with thousands of listings. Where do you start there? At the agency? Or what would you also give as guidance to sellers who can’t afford an agency right now, to get them started?
Andrea : I’d always go from the big to the small, meaning I’d first cluster things. I’d first look at similar products together and see where I can maybe kill two birds with one stone in an optimization like that. Then I’d next focus on top sellers or margin makers. That means products with a high margin, where it’s really worth investing time again. Because if I have a very cheap product with a low margin, honestly, if it’s not even a top performer, then I wouldn’t bother with it any further. So, really dive in there and see how I prioritize.
Lisa : I think that’s a great tip: focus more on margin and top sellers. Because it can be overwhelming if suddenly the task is to work on more than 1,000 listings.
Andrea : Totally. And it doesn’t stop at SEO either. But maybe that’s a topic for another podcast episode, because...
Lisa : I can tell, you’re inviting yourself onto other podcasts and future episodes here—I like that. Andrea, for whom does using an agency make sense, and when does “do it yourself” make sense?
Andrea : “Do it yourself” or in-house support makes sense if, as a seller, I have both the capacity and the know-how for it. Just to put it simply. If I only have the capacity but lack the know-how, then I’d recommend getting advice or a potential analysis with a workshop from an agency. If I have neither, then the agency can also help operationally. But of course I also know that a certain sales volume is necessary and decisive for that. And of course you have to weigh that up.
Lisa : We’ll be right back with the podcast. But you’ve probably already heard: our eBay OPEN is back. After a two-year break, I’m very happy to invite you once again to eBay OPEN, our biggest seller event of the year. Celebrate with us a day full of inspiration, networking, growth opportunities for your business and 30 years of eBay. When and where exactly? On September 25, 2025 from 9:30 a.m. at BrewDog Dog Tap here with us in Berlin. What are the highlights of our eBay OPEN? Of course, a keynote on the strategy of eBay Germany and eBay in general. Under the theme “Embrace the Future with AI” we’ll look at artificial intelligence and the whole thing as a future trend, how it will accompany us. We’ll give market outlooks and take a joint look at Gen Z, because that’s a target group we should all feel a little closer to. We’ve prepared many masterclasses for you in which you can take away a lot of knowledge for your eBay business. And we also want to give you the chance to network with others. So learning from each other is the goal of eBay OPEN and a fantastic reason to simply buy a ticket and come along. We’ll round off the day with a little party and, as a loyal listener of this podcast, we even have a code for you. It gives you 10% off the ticket price. The code is “ATGW10,” “Alles top. Gerne wieder! Ten.” Tickets can be found at eBay.de/events/ebay-open. And now hurry, buy your tickets and enjoy the rest of the podcast!
Lisa : Earlier we briefly talked about using AI or AI for images. Do you use AI at the agency for optimizing items in general, item descriptions for example, or finding synonyms?
Andrea : Yes, we use AI as support for our processes, exactly. Of course a human still has to take a look, but... and we test a lot with it too. I think if I said now... Yes, we do, we just press a button and everything optimizes itself automatically. Then we’d become a bit obsolete as an agency. So finding a good middle ground between using AI and really bringing in the know-how from 20 years of agency experience is the way to go.
Lisa : And I’m very glad you said that a person still has to review it, because I think this is the place to say that all sellers are responsible for their own eBay listings, legally as well. And I really want to stress that even when you work with AI, make sure everything is accurate, even if you use eBay’s own tools. We have a tool called “Magical Listing,” which I think is... a typical fancy eBay title we came up with there. But when you look at what it is, it is also a bit magical, because it creates an eBay listing from a photo, which for an iPhone, for example, is a bit more difficult because from just a photo you don’t have the technical details. That means you have to feed those in. But recently we saw an example of a baseball trading card from the US, and a photo was taken and in the end it became a complete listing that could then be published at the push of a button after a check, which of course is an enormous time saver if I don’t have to put the whole thing together myself or be an expert in this area. For the product I’m selling. And this whole “eBay Magical Listing” now also exists in “bulk,” so I can upload many different photos via a CSV file and then get my whole litany of items out of it. And I think that’s already very “magical.” But it should also be said: the devil is in the details with AI and the whole thing should be checked. But, as if I’d built this bridge, Andrea: AI brings us a little to our second perspective for today. SEO becomes GEO. And I think GEO is something many people think of as geology, but not quite yet of what’s behind it. Would you like to explain what GEO is?
Andrea : Yes, well first I have to say, I think GEO as a term—we couldn’t have come up with anything better there, because as you already said, I thought too: wasn’t there a magazine or something where...
Lisa : Yes, Geolino too, for kids!
Andrea : Exactly! While SEO stands for Search Engine Optimization, GEO stands for Generative Engine Optimization, which is also a bit of a tongue twister. So, well, until there’s a new term, let’s just say GEO. And it simply means optimization for AI models like ChatGPT. So the goal is to design the listing so that it appears in AI answers, or the product is suggested, or—it’s not just the listing, GEO is very broad, for all areas too. But exactly, your goal is to be suggested in AI answers.
Lisa : Yes, basically it’s preparation for the fact that not search engines or eBay search itself find your item, but that large language models like ChatGPT or Gemini at Google can access the data. And what I find super fascinating from my own search behavior is that when I go to Google nowadays, I very rarely click on the individual pages, because the Gemini-prepared answer to my Googled question often already gives me the answer. If we transfer that to online shopping, that doesn’t mean SEO has lost relevance right now, because many people are still searching for items on eBay. But it is a topic we need to address so that AI can also access my content when people search on other platforms, right?
Andrea : Yes, especially if you really look at how a user journey will change in the coming years. And now you can already imagine it: if I ask ChatGPT about a product, I’m already very far along in my purchase decision, to be honest, because I already have an idea, I already have a concrete use case, I’m already ready to click the buy button. Whereas otherwise, while browsing, I might go about things differently... but that’s precisely why these are such valuable placements once the AI has discovered me and suggests me. And yes, that’s why it will keep increasing, it won’t go away. And now we have to see what we can do to be suggested with our products too.
Lisa : Yes, you just said it, being suggested by the products or found by AI. And that being found is also what SEO is about. What would you say are the things that sellers now... or the listeners of this podcast, what do they need to deal with so their items are optimized for GEO too?
Andrea : So the good news is that everything we talked about before still applies. That means item specifics still matter, an appealing title, images, descriptions, etc. But of course there are a few things you need to pay attention to. You have to understand that GEO isn’t about classic keywords or synonyms. I think synonyms are becoming less important anyway, because AI recognizes on its own that something is a synonym. It’s about recognizing and capturing user intent or search intent. And there are a few things to keep in mind. We already talked about item specifics earlier and how important they are. So anyone who thought earlier, well, maybe they won’t be that important after all, no, they are even more important now, because precisely this structured information, like attributes and item specifics, is important so the AI can understand what kind of product it is and what it’s for. And the clearer and more complete the data, the greater the chance of visibility.
Lisa : And I think that’s really a call-out to an episode we’ll have to record in the future, because we’re all in this process at the same time. So the shift from SEO to GEO, or generally using AI for shopping, I think we’re at a turning point right now that we all need to look at and shape together. And for me it’s simply about staying up to date and finding out what eBay offers me, what agencies like yours offer in terms of tools or insights that help me, because it won’t become any less important.
Andrea : No, and in fact it’s not only important for listing on eBay, but if I also sell elsewhere—my own shop, other platforms—I naturally have exactly the same issue.
Lisa : And many people, especially as more and more descriptions or items are generated by AI, have less trust that the item is really the one I’ll receive. And to be honest, that can also be transferred to SEO. How do I build trust with end customers that my product description is correct and that they really hold in their hands the item they’ll actually receive?
Andrea : Well, of course I shouldn’t make anything up, and I should check again what the AI came up with when it generates my description. The information has to be truthful, and it has to be easy to understand so the AI can also understand the product. That means the description shouldn’t just be a random jumble of everything, but should include a certain structure. And I think that’s actually a tip I gave years ago too. Just look at your reviews, if you have product reviews, what are people writing and what questions are they asking you? And answer those in advance. So: what application is the product suitable for? What are examples, what are details, what might the product not be able to do? In short, provide as much truthful information as possible.
Lisa : What you just said immediately triggers a conversation we had with Michael Atug on this podcast. And he said something I found very interesting at the time: they regularly talk to their customer service and ask, hey, what triggers the most customer inquiries for you? And from that they figured out what’s missing in our product description too, and why do we have so many inquiries about product XYZ.
Andrea : Exactly—that’s exactly it. If you transfer it to fashion, I’d also always say: look at your return reasons. And if everyone writes for one size: too small for me! then maybe I need to include different size information.
Lisa : Andrea, we’re slowly... I hardly dare say it, but we’re at the end of this really lovely podcast recording, and I’m glad we found a few topics we’ll have to talk about again very soon. To wrap up, I’d like to ask you: whether privately or at your agency, is there some open question, some topic you’d really like to dive into? Something that’s been on your to-do list for a long time. Something that’s your next learning step. Just like our listeners now have a lot to do with SEO.
Andrea : Actually, yes. And I’m very glad you’re asking, because if I say it on the podcast, I have to do it too.
Lisa : Yes, that’s a bit of listener pressure here too.
Andrea : Accountability, yes. So I’ve been dealing with the topic of longevity and everything that goes with it for a little while now. And I recently listened to a podcast about running. And I thought, I used to run too, really liked it. Then I got injured, then I never started again. And I kept thinking, well, maybe it’s time again, I don’t know. Then I thought, well, not this year anymore. So this is clearly a topic for 2026. I wrote it in a note on my phone: start running again in 2026. And then I went for a walk and all these runners came towards me and every time I thought, oh, that could be me. So what did I do? I booked a running analysis and that’s next week. And then it starts.
Lisa : Andrea, we’ll see you again soon at eBay OPEN on the 25th of September.
Andrea : I’ll come on foot!
Lisa : I was just about to say, if you don’t run here. No, great. Thank you so, so much. That’s it from us on the topic of SEO and GEO. And we hope you now have a slightly clearer picture of how you can make your products on eBay even more visible. Whether with structured data, strong titles, or simply with more focus on users. I think we said it: small changes can make a really, really big difference. Look at where your potential lies and put it into action. And at this point, a big, big thank you to Andrea for your many practical tips, and of course thank you all for listening.
Andrea : Thanks for having me!
By
5 comments
zahntrading
·3 months agoVery entertaining and informative. Thanks to you two girls. I learned quite a bit about how to build up my sales and profits together with Ebay and expand them extremely in the future.
silber-ohrringe-ohrstecker
·10 months agovery informative.......but for me personally, this :innen thing is very tiring to keep hearing all the time. I think I would look for an agency where the experts speak my language. But otherwise great podcast....
reselloo
·10 months agoLet's see whether it helps in the end or not!
aufkleber-nord
·11 months agoLet's see if this is anything.
Regards
Jepsen24
hcv_harry
·11 months agoI’m also one of those old eBayers. I think this “refresher” did me good. Best wishes