Many paths, one goal: Successfully selling through multichannel

230619_010_eBay_Podcast_Asset_2P_Community-Banner Multichannel.jpg

Multichannel commerce – the balancing act between several online marketplaces. It can be profitable, but also demanding. That’s why this episode is all about practical solutions for all sellers around the topic of multichannel commerce. Why multichannel at all? How do you keep track when you have multiple channels? Are there tools that can support me? And what does eBay, as an online marketplace, actually think about it?

Answers to these questions come from Michael Atug, a true veteran of e-commerce, multichannel rockstar, and initiator of Multichanneldays. In addition, Isabell Butterwegge from the podcast team welcomes Andreas Häntsch, Director Seller Engagement. He sheds light on the topic from a marketplace perspective.

**Important Links**

** Chapter markers **

00:02:58 to 00:04:23: Micha’s multichannel journey
00:04:23 to 00:07:08: Definition and reasons for multichannel
00:07:08 to 00:08:56: What is eBay’s stance on multichannel strategies?
00:08:56 to 00:17:29: How sellers get started with multichannel selling
00:17:29 to 00:21:26: eBay as a strong marketplace for the strategy
00:21:26 to 00:24:57: Outlook for the future
00:24:57 to 00:29:17: Multichannel Day in Cologne

Isabell: Multichannel commerce: many of you have probably come across this term before, but what does it actually mean, and how exactly does it work? We’ll be answering that and much more today in conversation with Michael Atug. He’s a true multichannel rockstar with over 20 years of professional experience in e-commerce. Also with us in the studio today is Andreas Häntsch, Senior Director Seller Engagement at eBay Germany, and together we’ll explore the topic from eBay’s perspective.

Michael: So, you need a multichannel tool. For example, I use JTL, but there are others too, that doesn’t really matter. In my opinion, you need a tool like that because right from the start you can store your data in a structured way. From there, you can decide on which marketplace you sell, or in your shop, or whatever.

Isabell: Hello, dear listeners, and welcome to another episode of “Alles top. Gerne wieder!” — the eBay podcast about commerce and e-commerce. I’m Isabell Butterwegge, Seller Engagement Manager at eBay Germany, and normally my co-host David Philippe sits here with me, but today we have two guests visiting. So David is sitting behind the mixing desk with our production team and gets to just listen for once. Today we’re talking about multichannel commerce, meaning how products and services can be offered across several offline and online channels in order to reach buyers on different platforms. But what exactly does that mean for sellers, and how do I keep an overview when there are so many channels? And what role does eBay play in all of this? So many questions, and I’m sure my two guests today will have answers. And that brings me straight to the first guest I’d like to introduce: Micha, or rather Michael Atug. Micha started 20 years ago as a tools seller with a physical store and got into online commerce via eBay, and is now a real e-commerce and multichannel expert. He now also shares his knowledge with a huge community, the Multichannel Rockstars, which now counts more than 14,000 members. He’s also out and about as a speaker at numerous events and even created his own trade fair for online sellers, the Multichanneldays. But we’ll talk about that in detail later. For now, a very warm welcome, Micha!

Michael: Hello, thanks for having me.

Isabell: Sitting next to Micha in the studio is Andreas Häntsch. Andreas has been a guest on our podcast quite a few times before, but for everyone who doesn’t know him yet or has just joined us, I’d still like to introduce him again: Andreas is Senior Director Seller Engagement at eBay Germany, which means he’s responsible for all topics that concern our commercial sellers, and therefore he knows exactly what matters in a multichannel strategy, and today he’ll share with us why eBay wants to support that. Great to have you here again, Andreas,

Andreas: Yes, I’m happy to be here too.

Isabell: Micha, as just mentioned, you originally started out as a brick-and-mortar seller of tools. How did the decision come about to open up additional channels and really take off online?

Michael: Yeah, my apprentice back then came to me, my very first employee, and said: “Micha, we need to sell on eBay!” And the three legendary words I said after that were: “What is eBay?” Yeah, so that’s actually how I got started, and I first had to understand what online commerce even was. eBay? I simply didn’t know it yet — it was more for insiders, let’s say. And that’s how we actually began, and I honestly still look back on it really fondly. Back then, you can’t even imagine it, 2001, it was like the Wild West, you could do anything, there was no regulation in that sense. People were just happy and relieved when they had their goods in their hands after one or two weeks, because they basically didn’t even know where they were buying from. The names were all some weird abbreviations or whatever, and it was already really great. If I look at what they all do today, and I don’t need a notary appointment just to get a... what was it? Have a packaging license certified or something? It’s really crazy how much it has changed, and what was especially nice, I have to mention that too. In Wipperfürth, which is a small town with twenty-one thousand inhabitants, there were two tool sellers, so two competitors, and it was really hard for me to compete against that, because I was new and they were established, and that was just a great, great thing.

Isabell: And how many channels did you eventually expand to, roughly speaking? So, besides eBay, you probably opened up other channels too.

Michael: Exactly, we’re now at just under ten.

Isabell: Just under ten, wow! Today the whole point is exactly that, namely selling on different channels — multichannel. Can you briefly and clearly explain to our listeners what a multichannel strategy actually is?

Michael: Exactly, well, to put it simply, it means using various sales channels. That’s how I’d describe it. Those can be marketplaces. And there are far more marketplaces than just eBay. I can name a few, right? I guess that’s not forbidden here, is it? Amazon, Kaufland, Otto, Hood, ManoMano, niche marketplaces — I might say more about those in a moment. But of course you also have your own shop, which can be very important too, or you do social commerce yourself. So for me — the experts can come up with all sorts of fancy terms for it — but for me, a pop-up store is also a channel somehow. Yeah, so why shouldn’t I just try out a store that’s been empty for ages, offer a few leftover items, and test something there? That would also be a channel for me, in other words: just cast a wide net.

Isabell: And why exactly do you recommend that online sellers use multichannel strategies? At first glance it sounds like... especially when you say trying out a pop-up, it also sounds like a lot of work.

Michael: Yeah, you just always have to think: what if? So what if Amazon suspends your account, if eBay suspends your account? If whoever it is suspends your account? If Google gives you a penalty? If a competitor has you in their sights and copies all your listings on a marketplace and does everything possible to make life difficult for you? What if, I read the other day, on LinkedIn — his whole strategy was focused on LinkedIn — he got banned. Yeah, for whatever reason... Then you don’t have a business anymore, for example. So yes, you really can’t take that risk. You just have to spread yourself out. It’s simply part of it to have a plan B, and in my case it’s honestly even a plan C. You need to have that in the drawer, because otherwise I personally can’t sleep peacefully, and I just think it’s irresponsible to be on one channel or two channels when there’s so much more out there.

Isabell: I’d summarize that as: when you sell multichannel, there’s a certain level of security for sellers, and of course it also reduces risk in a certain way. Andreas, do you have anything to add to that? What are some other strengths of a multichannel strategy?

Andreas: So, I found the topic of risk diversification you just mentioned really interesting. I mean, what if my channel gets blocked somehow, by whoever? Interesting topic, I hadn’t really thought about it before, but it definitely makes sense. Of course. I’d add another point, namely: I should actually be where the customers are, and they’re hanging out across all kinds of channels. Not every channel is the same. There isn’t 100 percent overlap; instead, I have customers on one channel and completely different customers on another.

Isabell: Yes, that’s true as well. Now it’s a bit paradoxical, of course, that we as eBay say: don’t just sell with us. Our sellers should also sell on other channels, and that’s actually the message we like to send. Why is that, Andreas?

Andreas: Do you mean we should be more protectionist and only advocate for our own marketplace? Yes, I’m totally on board with that — no, nonsense, no! So, multichannel is just the reality, and we’re not always necessarily the first channel either. Yeah, there are a whole lot of brick-and-mortar sellers, Micha just... just gave his own example earlier. They then opened up another channel through us, and there are also plenty who, I don’t know, have their own web shop and then think about how they can open up another channel somehow? And then we came into play, and in that respect we really want to actively support that by helping build new channels. We do that too. So, a very important program we’ve already talked about many times is the starter program, where we really take sellers by the hand to help them open up our channel. Another example is social media. We have great options where I can, from my eBay shop, basically push my listings to my social media channels or even run sales campaigns on social media channels, and in that way very easily open up additional channels that I might not be able to build on my own. And when I think about operational support, I’m also reminded of what we do with our logistics solutions, for example our cooperation with Packlink, but also the fulfillment we offer, eBay fulfillment — all of that is multichannel and consistently designed so that it doesn’t only apply to our channel.

Isabell: Yes, that’s super interesting! Let’s get a bit more concrete again. We’ve already mentioned a few examples. What if eBay is the first channel? What if eBay is the second channel, and so on? Let’s walk through the scenario: I’m now an online seller and already sell on eBay, but I also want to open up new channels. Micha, what requirements does my job need to meet for that?

Michael: Now here comes something again where experts shake their heads and say: what is he talking about now? But I don’t care, because I know what pain is, yes, because I’ve experienced it myself. First of all, you’ve got to really want it, so whatever strategies people try to tell you about, you first have to really want it yourself and say: I’m into this, I want to do more, I’m keen to do more. You already have everything there, you already have your goods, and theoretically you don’t need much more than that. Nothing is easier, and I’ll say that very clearly here: nothing is easier than selling on marketplaces. A shop — that’s not like it was 15 years ago anymore, you have to pay attention to so many things. Checkout, you name it, unbelievable. But a marketplace is really simple and easy to use, and yeah, just do it. You can even upload listings — as Andreas just so wonderfully said — via social media or whatever. You can upload CSV files if you have lots of items. You can also start with just a few items — all super easy!

Isabell: So basically the only requirement is that I need to bring a lot of motivation, and my goods, which ideally I already have anyway — so what would be the very first step I should take if I wanted to open up a new marketplace, for example?

Michael: I can actually answer that pretty well, I think, or also for the listeners: first of all, you should become a member of the Facebook group Multichannel Rockstars. So, yes, I know, that’s a bit of advertising now, but I do want something... you can also choose another group, it doesn’t matter. But most importantly, exchange ideas with other people, because they’ve already gone through all of this. Every answer anyone has ever given is already written down somewhere. Group search, boom, and you’ll find it! You can learn so much there. It makes total sense. But now, as an example of what’s actually theoretically most important: you need an ERP. Now I’m going to stop with this ERP thing, the word has bothered me for a long time. For me, it’s really more of a multichannel tool. So, you need a multichannel tool. For example, I use JTL, but there are others too. It doesn’t matter at all — you need a tool like that in my opinion, because from the start you can store your data in a structured way. From there, you can decide on which marketplace you sell, or in your shop, or whatever. You can create the texts differently, you can set the prices differently, your label comes out, your invoice comes out, everything is controlled centrally in this tool, and there are ERP tools that are unbelievably cheap. It’s not even expensive. And then from the beginning you have your data under control, and that’s tip number one, the most important thing for me.

Isabell: Yes, you already touched on it a bit, but could you briefly explain what exactly an ERP system is?

Michael: It’s a multichannel tool, in other words a central third-party tool, let’s say, something you have to add on, and from there you can, for example, connect to a marketplace like eBay or handle all the processes like invoices, labels, item structure, statistics, and... a thousand other things. But I think Andreas might also have something to say about that, because you work with many of them too and know your way around very well.

Andreas: Yes, gladly. I think we have over 100 different tools integrated with us in some way. You already mentioned one with JTL — of course there are many others. I think you have to think very carefully about which one fits you. You, I think, are very happy with it, but for others another tool may fit better, and that’s where... every seller has to figure out for themselves what works best. But if I may add one more thing, what I found really fascinating about what you just said was this networking, whether it’s your group or... we see it again and again. We’re currently also on a series of events across Germany, and something almost magical happens there. When I see how sellers exchange ideas with each other — not necessarily just with us, but also among themselves — there’s so much learning from one another, it’s really exciting. So I can only recommend this to everyone: connect with others and learn from them.

Isabell: So with the system, I can target different channels at the same time, and Micha clearly recommends running multichannel strategies. We recommend it too, Andreas, right?

Andreas: Exactly. As I said earlier, multichannel is happening, and the more experienced sellers become, the more they need an ERP system because they’re simply dealing with it. So they become more professional, and more and more different channels are connected, and then we’d rather support that — through the examples I listed earlier, for instance — and be a good partner to the seller instead of only thinking about our own business in the short term.

Isabell: Micha, we’ve already talked about what criteria sellers have to meet, or what requirements they should bring with them. What requirements do the sales channels themselves need to meet? In other words, what do all the platforms I want to sell on need to offer if I want to start with multichannel now?

Michael: Yeah, here I come back again to the experts I appreciate so much, namely not at all when it comes to that. They would now list all kinds of points, but you don’t need that. I said it before: you have to want it. Everything is super simple. If you’re keen on it, it’ll come so easily to you. Sure, there are a few things you have to think about, but you’ll figure those out in no time, and you get support too, see eBay for example, and just get started — just start. And the only thing I really want to say here as a point is: you should be where the buyers are. Yes, that should of course be the case, because just running off blindly somewhere doesn’t make sense either. A niche marketplace can make total sense too, yes? If, for example, you sell luxury watches, then it makes sense to use Chronotex (meaning: Chronext) or whatever, because that’s where the buyers are who are looking for exactly that. And whether someone necessarily wants to buy that on eBay, which is naturally very strong there, I happen to know that. But whether someone definitely wants to buy it on Amazon, I don’t know. A niche marketplace would also be something, depending on what you sell. For me as a tools seller, something like ManoMano could work, for example, or Conrad — you just have to see what fits. That’s what I’d give people to take away, and otherwise don’t let anyone tell you anything, just do it, you can do this!

Isabell: Okay, so I look into it and inform myself, do my research, network, and see where the buyers I want to reach are? And you’re saying that then connecting to the different marketplaces basically runs on its own.

Michael: Yeah, it’s a bit of work, but not much work — at least nothing that would stop me. If I want orders, if I want revenue, then I have to do a little something for it too. Things don’t happen on their own. Like I said, in 2001 the little doves still flew into your mouth; now I still have to, I’d say, steal a little from the roof, but that’s just how it is, right!

Isabell: Yes, since you just mentioned 2001, it’s been a while since you basically went online and took off with multichannel. What were your three biggest mistakes back then, if you can pinpoint them, that you made when you started selling online?

Michael: Honestly, nothing comes to mind right away. Not because I want to play up some aura of invincibility, but because everything actually worked out well. Otherwise I wouldn’t be here now, and financially I’m doing more than well. So, let me put it this way: I never let anyone feed me nonsense, that’s what I’d say. For example, there was Rakuten — it wasn’t, that marketplace is in Japan and still very relevant there, but in Germany they shut it down. Two years ago, I think, three years ago, yes, I did very, very good business there. So never listen to random people, just try things yourself. Worst case, you lose 2... 3... 400 euros, my goodness, a bit of risk is okay. Use a multichannel tool from the start, so an ERP — that’s another thing, because then you have your data under control. That’s the most important thing of all. Then you can do things with that data... For example, where you work via the shop and have the email addresses, you can also send out a newsletter, maybe you even do a print mailing or something like that, that would be another point: maintain your data. And thirdly, don’t think too small; try things out and also go into niche markets, which I just mentioned. Think rationally about it, whether it’s fishing, running, or the beach — it doesn’t matter, think about it very rationally: what items do you have, and where can you sell them best? Which paths can you potentially take? And which partners can you bring on board? eBay... Andreas just said it so wonderfully, there are a few programs there. Maybe Andreas can quickly summarize that again or something, because that’s a really important point too. Where you get help — yes, man, take it! It’s great!

Isabell: Yes, Andreas, what makes eBay such an attractive part of a multichannel strategy? Micha just said it, we have programs, you’ve already mentioned them briefly...

Andreas: Yes, maybe I’ll start a bit earlier. So why are marketplaces generally, and therefore we too, interesting? For all kinds of reasons, it’s the low barrier to entry that you simply have as a marketplace — there’s already an incredible amount in place. The entire infrastructure is there, the whole rule set for how people can trade with one another. In the end, I basically just have to onboard to a marketplace. So that’s initially a relatively low barrier to entry, and that applies to every marketplace.

Michael: That’s actually the most important thing of all, what you just said. Exactly, that’s how it is. Everything is already there, the whole structure — you said that wonderfully.

Andreas: So, I think what might also make us attractive is that we offer assisted onboarding through the starter program. I’m just saying onboarding now, but of course every marketplace works a little differently. I can only say: take every tip, every trick you can get, accept it, and we have the starter program that explains very well over four months how sellers can best use our marketplace. And then what’s also interesting: Micha, you mentioned niche marketplaces earlier. Sure, you can do that; if you’re operating exactly in that niche, it can be highly attractive. But in general, what makes a marketplace is, of course, that it has great reach, and I think that’s something that sets us apart. 18 million customers that we have just in Germany. That’s already a huge asset that’s there, and something I don’t have to build up first through my own channels, i.e. outside of marketplaces. And then I’d mention a third point. What might also distinguish us is that we are a pure marketplace, meaning we don’t have our own goods. I think especially in the times we’re in right now, that’s a very, very important point. Demand out there perhaps isn’t the best we’ve seen in recent years, and I see a whole lot of market participants currently wondering: what do I prioritize? Do I prioritize my own business or my trading partners’ business? That question doesn’t arise for us. We only have trading partners. We don’t have our own goods that we would have to prioritize somehow.

Isabell:. Can you share a few more insights about our sellers’ multichannel usage?

Andreas: Yes, gladly. Very generally speaking: the larger and more experienced the seller, the more channels they use. So if you compare that with what it was like three or four years ago, the numbers were smaller. But what we also see is that there’s currently a certain consolidation happening in the market. Um, one marketplace or another is closing. So it’s interesting to see how that will develop over time, and I also see a certain dissatisfaction among some sellers with marketplaces that, as I just said, prioritize their own business too. So I’m curious to see how the numbers develop in the future.

Isabell: What’s your forecast then? So, if we take a look into the future, Micha, how do you think the multichannel market will develop? Andreas just said that one or two marketplaces have already closed. But we also see that the larger the sellers get, the more diversified they are. What do you think will still happen there?

Michael: So, I don’t see an end to it right now. Of course, some marketplaces do close — mytoys, Rakuten for example now, and one or another may shut down too. But that doesn’t change the fact that I’m obviously already using the big ones anyway, and I don’t believe that this is the end — it will continue. It’s wonderfully easy to use, as we’ve already mentioned several times, and that’s where the customers are, and that’s the most important thing, they’re already there, I don’t even have to look for them, they’re all there. So if I have decent listings, decent prices, and the thing works, then it’ll run. As for how other things will evolve, I can’t say yet. The experts are already at it again with AI and ChatGPT — so artificial intelligence and all that... or the topic of virtual glasses and so on is still around, which is actually interesting because of the haptics and such. In principle, that makes sense, of course. But I personally can’t really say yet what will ultimately change there. It’s all moving so crazily right now. I just... I don’t want to make a forecast... something will change. But what exactly, I can’t really say at this point — that would be a bit like looking into a crystal ball, and I’m not too fond of that.

Isabell: Andreas, would you also like to look into the crystal ball and tell us your view of how the multichannel market will change?

Andreas: Yes, gladly. I completely agree with Micha, there are still enough marketplaces out there. So I don’t see only two or three left here either. Still, there is a certain consolidation, and you can see that right now. I think a lot of that comes from the regulatory pressure that some are also feeling now. That’s really where what I mentioned earlier comes in: do I prioritize my own business or that of my partners? I think that... one or another may pull back a bit, we’ll see. But you’re absolutely right, Micha, there are still plenty left, and it’s not just the two to four big ones. That’s true. I still find the whole AI topic super exciting, and I think a lot is going to happen there, and it’ll also be very interesting for sellers because AI can make me much more efficient, but also more specific. So I think the whole process — the offering process, describing listings, images, content in general — will be super exciting. A lot is going to happen there, meaning I can create my content much more efficiently and also, for example, create item descriptions more efficiently, but also much more specifically by marketplace. That’s an important point too, right? Do I describe my items exactly the same on every marketplace, or do I differentiate a bit, and I think a lot will happen there.

Michael: Which is also important for the duplicate content you have on Google, or something like that. So that’s why it also makes sense, by the way, as a tip, to change the texts a little, and that’s of course exactly what Andreas said, wonderful, because that’s always the bottleneck for larger sellers — getting items online is really time-consuming. If you then use ChatGPT, for example, or AI or something like that, then everything goes a bit faster, and much faster actually, that’s mega exciting, and then surely a lot will come, exactly as Andreas said, and maybe even from eBay. Or Andreas? Am I allowed to ask that?

Andreas: You’re allowed to ask anything. The question is whether I can give you an answer. But no, of course we’re working on it. So AI is definitely a very, very exciting topic for us too, and I think we’ll be able to talk about it a bit more concretely in the fall.

Isabell: We’re definitely looking forward to that. I’d like to talk with you one last time about Multichannel Day. Micha, you’re organizing it in Cologne this year on August 31. At the start of the episode I already teased that you’re leading this and putting on this huge event. Tell our listeners briefly what kind of event it is and why they absolutely should stop by.

Michael: Yes, so it’s happening for the seventh time now, and the last few times it’s always been at the Cologne RheinEnergieStadion, so a nice, cool venue too. Yeah, everyone really meets everyone there — beginners, advanced users, pros. I have a company there that makes 27 billion in revenue a year, another maybe 27,000. It’s wonderful, and everyone is sitting there talking to each other somehow. There’s nothing nicer than watching that. We have a great program, great speakers. There aren’t any talks sold just so someone can say something or whatever — it’s all hands-on, there are real pros. But there are also beginners who talk, and they do have something to say. And yes, value for money — I have to mention that, because at a time when every other event is just exploding in price, with me it’s just: you pay 80 euros net for a ticket, and you get food and drinks for the whole day. Nine hours of catering, no one can top that. So the people should still be able to get a drink when they leave; that matters to me somehow. Specialty coffee, the venue is cool, it’s really... This year you even get a... Ah, eBay is a sponsor, by the way. May I announce that. This year you’ll get a Hummel jersey with your nickname or name on the back, personalized, and then a personalized mug. So I’m really throwing everything in that I can. Everyone’s there, everyone has to go — you have to go there!

Isabell: So, a stadium full of networking, lots of content, and good catering — that definitely sounds great. Andreas, you and I will also be on site at Micha’s Multichannel Day — tell us what exactly we’ll be doing there.

Andreas: Yes, gladly, but maybe before I share what we’re doing. Just briefly. We’ve talked a lot about multichannel here, but really we’ve only scratched the surface, and I think an event like this is there for exactly what we’ve also been talking about: learn from each other, network with each other, meet people, and that’s why we’re there too. What will we be doing there specifically? We’ll be present with a very large team, meaning we’ll of course have a stand there and a whole lot of people on site, and I can only encourage everyone: talk to us! That’s exactly why we’re there. We want to connect as much as possible, and you can approach us about any topic. Then there will be a panel discussion with our CEO Oliver Klink, our Germany chief, together with two other marketplaces on stage — I always find that exciting. Because in a panel discussion, I think a huge amount of exchange always happens, and the two of us are doing a very concrete workshop about how you can scale your eBay business. I think we’ll talk a lot there about tips and tricks. So please also visit us in the workshop. Then Micha just talked a bit about the price and what he expects for it. For our eBay sellers, we of course have a little extra treat, because we were able to negotiate a discounted price for our eBay sellers with Michael.

Michael: (clears throat)

Isabell: Very nice!

Andreas: Exactly, and of course that gives you access to this great event, a personalized jersey, and we’re also adding a little something on top: a voucher for a free, individual eBay business consultation, plus more great benefits if you visit us at the stand: eBay packaging materials, a discount coupon for our shipping platform, eBay shipping with Packlink — which by the way is also a multichannel shipping option, so that’s exciting too — and I’m incredibly excited about the event.

Isabell: How can I qualify as an eBay seller for these discounts?

Andreas: We sent an email. Every... every seller should have an email from us in their inbox. There’s a discount code included, and then you simply register on Micha’s event page using that discount code, and that’s how you benefit from all these advantages. Note: of course we were only allowed to send the email to those who have a marketing opt-in, meaning those who have also allowed us to email them. So maybe one more little tip: check your account, and maybe you should give us the marketing opt-in for the next campaigns too.

Isabell: Very nice! I’m definitely looking forward to the event too, and to the exchange and networking. With that, thank you both for the exciting insights into multichannel commerce, both through your eBay lens, Andreas, and from an independent perspective, Micha, and thank you for sharing your expertise and learnings with us. Lastly — and you both probably know this — I’d still like to ask what you last bought on eBay. Andreas, this is basically a home game for you. You know it inside and out, you’ve been here several times before, so you can start.

Andreas: Okay, then I’ll start. My purchase will make Micha happy. I bought a pair of work gloves. I have to admit — unfortunately not from your shop. That won’t make you happy, but anyway. I’m very close when it comes to your industry. But work gloves, that sounds so boring. I just checked again, what was the penultimate thing I bought, and I’ve already mentioned it here on the podcast before: a make-your-own-gin box. I like to give stuff like that to good friends who love gin, and that’s exactly what I did again recently.

Michael: Well, then I do hope I’ll become a good friend of yours in the near future.

Isabell: What did you last buy, Micha?

Michael: Yes, I knew this question was coming, that’s always how it is, and so I didn’t hold back and even brought it live with me, namely on my feet: a pair of Birkenstock Arizona. Yeah, I think it was 61.50 euros — really a good price. Well, that’s definitely my last purchase, and yes, I think I can pull it off because I have nice feet.

Isabell: Very nice! We were definitely all admiring Micha’s new shoes under the table at the same time just now. Yes, that’s the end of the episode, and thanks for being here.

Andreas: It was fun, thank you very much!

Michael: Yes, thank you for having me, it was really fun.

Isabell: Dear listeners! Feel free to write to us in the eBay Community or directly on our eBay for Business Germany Facebook page about how deep you already are into multichannel and what tips and tricks you might have up your sleeve for other sellers, and also give us general feedback on our podcast there. And of course, as always, we’d be very happy if you’d leave us a subscription or a like wherever you’re listening. That helps our podcast keep growing. Bye and see you next time! Thanks for being here!

Isabell: Have you already signed up for one of the stops on our event series “eBay. Das Lokal”? If you answered no to that question and are wondering what exactly “eBay. Das Lokal” is supposed to be, then quickly listen to the podcast episode in which we reveal exactly what it’s all about, and secure one of the coveted spots on site. “eBay. Das Lokal” coming soon to a place near you too. You can find all the important links in the show notes and otherwise at eBay.de/daslokal.

podcast@ebay eBay Team

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Posted 2 years ago

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