eBay NewsChevronRightIconAre you ready for Peak Season 2026? With our roadmap, step by step to sales success Dear sellers, The high-revenue season is approaching. With our Peak Season Roadmap 2026 , we support you in preparing specifically for year-end business and implementing the most important measures at the right time. We guide you through the three phases of Peak Season: 🛍️ Prepare: Review your assortment, optimize your listings, and plan your pricing strategy, shipping options, and capacity early on. 🔎 Optimize and Activate: Increase the visibility of your listings, build trust, and use AI tools to optimize your listings efficiently. 🚀 Increase visibility and sales : Use ads strategically, keep an eye on your performance, and make the most of key sales moments like Singles Day, Black Friday, and Cyber Week. In addition, you’ll find current insights on in-demand categories, practical tips, and an overview of eBay Advertising and voucher campaigns for Peak Season in the roadmap. Get started with the preparation now and use our roadmap for your Peak Season 2026. To the Peak Season roadmap We wish you a successful 4th quarter! Best regards Your eBay Team
eBay NewsChevronRightIconNew podcast episode: Well prepared for Peak Season 2026! Dear sellers, In the new episode of our eBay podcast, Lisa talks with Martin Groß-Albenhausen from the German E-Commerce and Mail Order Association (bevh) about the upcoming peak season and how sellers can prepare for it in the best possible way. And these are their topics: Why you should start preparing your listings and marketing campaigns now. Why business is far from over after Black Friday. What role marketplaces, social media, and AI play in product search. How to highlight the value of your products and clearly show buyers the added value, e.g. durability and sustainability - instead of joining the discount battle. Why logistics, customer service, and processes also need to be ready for peak. The entire month of December has gained significantly in importance for Q4. Anyone who lets up on marketing and top offers after Black Weekend could be missing out on valuable sales potential. 🎙️ Listen to the new episode now and start the year-end business well prepared with as little peak stress as possible. Turn on the podcast episode Kind regards Your eBay Team Was the article useful to you? Then don't forget to bookmark it and recommend it to others with a “thumbs up”. Important links eBay for Business on Instagram eBay for Business on Facebook More info on the eBay podcast “Everything top. Again anytime!” and on our podcast hosts
eBay NewsChevronRightIcon🎄 Peak Season 2026: Start prepared, grow stronger Dear sellers, Summer, sun, Christmas business! Sounds strange? For many buyers, not anymore: According to our current consumer survey, 23 percent are already thinking about Christmas gifts in late summer. What that means for you: Anyone who starts planning well now will get onto customers’ shortlists sooner and so prepare for growth in Q4. So from September at the latest, it’s worth aligning offers and marketing with peak season. 💰 Value for money wins over customers: For 70 % , a good price-performance ratio is especially important when buying Christmas gifts. 🛒 Marketplaces are the first stop: 65 % of buyers start their product search on online marketplaces like eBay — ahead of search engines (43 %) and brand shops (41 %). 🔎 Good product data matters: 57 % search specifically for particular products. Compelling listings can therefore make all the difference. And depending on the category, different arguments matter: For (refurbished) electronics , warranties and technical specs build trust. For collectibles , condition, authenticity and detailed photos are important. In the fashion category, size information and easy returns, among other things, help with the purchase decision. 🚀 Our tip: Don’t wait until peak season is already underway. Optimise your listings and product data early and plan your marketing activities. Whoever has their products and assortment visible from September at the latest can position themselves early with potential buyers and get off to a successful start in peak season. Download the survey results for free now: Successfully through Peak Season 2026: What matters! * We wish you a successful start to your peak season! Best regards Your eBay team * Representative online survey by Civey on behalf of eBay among 2,500 German citizens* ages 18 and over, 24–25/06/2026
